Posts Tagged ‘strategic marketing;competitive analysis’
Jun 17 2009
Know thine enemy – or in this case – thine competitor
When it’s you vs. them, it’s crucial to know who “they” are.
The business world is competitive by nature. In this economy, it’s positively cutthroat – in a professional, may-the-best-man-or-woman-win kind of way. Getting ahead of your competitors doesn’t require you to carry a dagger under you cloak, but it does mean you have to keep a shrewd eye on your rival’s every move – and adjust your marketing plan to compensate when necessary. (more…)
