Posts Tagged ‘strategic marketing’
Focus on Winning
Calvin Borel is not called Calvin Bo-rail for nothing. If you watched the 136th running of the Kentucky Derby with a “seasoned” eye, you would have seen his strategy. He took the shortest route, right on the rail (bo- RAIL, get it?) and when he saw an opening in the stretch, he headed right through it and let his horse go. The rest, as we say here in the Bluegrass, is history.
Focus is what won that race. Alright, he is talented, skilled, experienced as well, but it is the focus that separated him from the others who did not win on Saturday. And it is focus along with persistence and determination that makes businesses succeed. Take a look at your agency’s or business’ marketing efforts, and ask yourself if you are approaching a) the right targets with b) the right message and c) the right way so they will respond as you are desiring. (more…)
Ky Springtime: Ripe for Growing
BAD gardening joke. Very bad. This weekend I spent the entire daylight hours basking in the warmth of the KY springtime and planting my new raised flower bed with colorful perennials. The result of ice storms recently is that my garden is graced with some unexpected sunshine, so I had a raised bed added to my yard so I could have some plants that thrived in sun and not shade. The joke is that the soil (supposedly top soil for which I paid a premium) is really clay-hard blue clay the likes of which one makes bricks or vessels, but not likely to grow anything at all. If I had had a potter’s wheel I could have been creative in the garden. (more…)
Marketing AND Sales: Together is Better
In home care the word “marketing” often means a person who performs the direct sales for the agency. And being a good sales person, is indeed, an incredible talent. Knowing how to sell, however, is vastly different from creating a strategy from which TO sell.
Marketing strategy starts with some basics, and the most basic is branding. Then messaging. Defining targets that are most receptive to the sale, and then creating a process to inform and communicate to all so the potential to MAKE the sale is spread across a wider and wider (although targeted) audience. (more…)
Price Point Strategy: Risky for the Long Term
The coffee wars are on, and according to The Boston Globe, McDonald’s is making headway.
The fast food giant launched its “McCafé” coffee chain in Melbourne, Australia with plans to offer the coffee brand in all of its 14,000 U.S.-based stores by the end of this year. Public reception of the McCafé brand has been surprisingly positive. In fact, McDonald’s has unseated Dunkin’ Donuts from the donut chain’s Number Two slot as the most-preferred coffee retailer. No surprise that Starbucks holds the top position. (more…)
