Posts Tagged ‘strategic marketing’
Visual Marketing and Messaging: It’s a New Age
I think its a homer....
Aren’t we at corecubed lucky that one of our strong points is the design talent we possess? With the meteoric rise of Pinterest to Facebook’s $1 billion purchase of Instagram, it is clear that visual marketing and messaging are gaining popularity based on results – success.
From an article about Facebook purchasing Instagram:
“Anyone in marketing, PR and social media should clearly see that the momentum is moving to visual marketing and messaging. Pinterest, Instagram Path and Facebook’s shift to the Timeline format all point to the value of messaging through images. ”
So, what can corecubed do for you?
We can create graphic campaigns.
We can tell your company story in images and share it all over the Internet.
We can create strategic, targeted visual messaging for you through Facebook, Pinterest, etc.
Request a free complimentary 15 minute telephone conference with me, Merrily Orsini, by requesting here. It’s certain to be a homer! Thanks to Marissa Snook, corecubed’s MOST Program Administrator for the great shot taken at Louisville Slugger Museum and Factory.
Happy belated birthday, Twitter!
Dinner last evening at Le Relais with my husband and Jean DellAmore of Stertil-Koni who is in Louisville for the Mid-America Trucking Show, the topic of Twitter came up. My wonderful but antiquated husband (lovingly referred to as a fuddy duddy TWICE last evening) just does not understand social media and its application to the business world. M. DellAmore, however, fully understands the potential, even for an industry like truck lifts. So, how refreshing this morning to read that Twitter celebrated its 6th birthday yesterday with over 500 million users!
There are actually 13 people signing up for Twitter every 13 seconds. If you are interested in actual stats, there is a site that tracks all of this. An example below of the information on Twopcharts.
MerrilyO Wishes Twitter Happy Birthday
Another social media discussion yesterday covered how best to spend marketing dollars and posed the question, “is incorporating social media an important expenditure when marketing funds are limited”? It depends on the target AND the goal. Blogging is almost always beneficial, IF the website alongside which the blog is working is a great website that will generate leads and help convert clients. FaceBook is a good tool to showcase individuality and to offer up some events and product launches. Twitter is a great overall space to help increase SEO for a website and for reaching out to a specific audience, but it takes time. There are tools, of course, to help manage all the social media entries, but the key is strategy. Look at the marketing budget. Identify the target. Then measure how best to reach that target. Social media is just one tool in the marketers’ toolbox. Want to know if it is right for YOUR business? Ask corecubed’s team of experts.
Gas Pump Marketing: A New Strategy that Works!
The ultimate long term marketing strategy: Richie Farmer running for governor in Kentucky with his name on every single gas pump in the commonwealth. As I was gassing up on Saturday, I noticed the sticker, at eye level, on the gas pump. It was an outline of the commonwealth of Kentucky, and in large letters was written “Richie Farmer”. Wow, I thought. What a great marketing idea! First you become a basketball star for UK (not a small feat, and being named Mr. Basketball to boot), then, later on you run for agriculture commissioner as a political novice. This position, although elected, is not one that would cause much controversy or even conversation.
Now Richie may know a whole lot about agriculture in Kentucky, but, being a UK star probably did more to get him elected than anything else. And, now, he is running for governor. From a long term strategic standpoint, that agriculture position, and the potential for name recognition among anyone who operates a gas powered vehicle, is priceless. Whether or not the ticket is a good winning one for Kentucky, only the voters will determine that. But, for the time being, Mr. Farmer can rest assured that his name is prominently in front of probably 90% of Kentucky voters each and every time they gas up. Talk about smart marketing and a long term strategy. My hat goes off to that creative and innovative planning.
Gas Pump Label
Want some creative, innovative and targeted ideas that work? corecubed specializes in internet marketing, and we tie in great design and implementation so, if there is a gas pump idea out there, we just may have it working for you!
Happy Anniversary Mt. St. Helens
It was May 18th 1980 when Mt. St. Helens blew its top. A friend of mine living in Portland on a houseboat at the time looked up to see a topless mountain where there once had been a pointed top. The power of nature, once again, proved to be beyond imagination.
There is a power in marketing that is really beyond imagination, but many do not understand it, nor take the time to really internalize what it means. Branding is the essence of blow your top off marketing. However, branding takes strategy, time, patience, measurement, and perseverance. It is not a quick fix to a dying business.
Introspection is the first step. Think about, study, and figure out exactly what your service differentiation (brand) really is. Do you pride yourself on being customer-friendly? If so, does everything you do—from the FAQ on your Web site to the length of time a caller spends on hold when inquiring on the phone—support this image? If not, revisit the essence of your service’s branding. As a reminder, here is what “branding” means. Branding is the perception of your business that is created at every point of contact with the public.
Our MOST program provides the opportunity for an agency to reinforce a brand image that is knowledgeable, helpful, resourceful and caring. Everything we do in that program is geared towards enhancing the home care agency brand, and, because we know the power of branding, we continue to help our home care clients succeed in this increasingly competitive world.
Have a good day today, and think about how much better it would be if you subscribed to the theory of using blow your top off marketing.
Rise above the home care crowd
Revamping programs to meet customer demand is one reason businesses succeed. corecubed has offered a home care specific industry program since October 2007, and in those three years, the program has changed a lot. Even the strategy has changed, based on how the industry is changing. What started out as a regulated process for going to market, is now a dynamic resource filled library that is Web-based and contains marketing, sales, design, and recruitment resources available to all members.
What this means, is that we now have complete modules that are based on a 30+ home care themes (PPTs, press releases, brochures, resource tips and helpful information, Web links, Web banners) as well as many standalone items. What started out as targeting referrals within the industry has now become a robust resource for an agency allowing an independent agency (or a location of a franchise) to compete in this crowded home care market place with the very best marketing and sales material available anywhere.
Communicating regularly is one key to staying in the mind of people who might need services, and the corecubed team implements the direct mail, the email eNewsletter (topical and VERY interesting and well read amongst the agencys’ email lists), so taking time to have regular communication with clients, families, referral sources and prospectives of each of those categories is not only done for the MOST program members, but also the communication adds value because of its helpful and informative nature.
Home Care In-a-Box is the theme of the next MOST Webinar that is sales oriented (disclosure) but also will take the attendee inside this incredible system to showcase the content, material and quality design that has been developed. If you are a home care agency or if you have a friend who owns one, I suggest you either sign or direct them to sign up for the Tuesday, October 26th one hour free (3 PM Eastern time) Webinar now. The program is only offered to one agency in any geographic area because it is so good team corecubed does not want 2 people getting the same helpful information. The program maintains a 92% retention rate with our most successful home care companies using MOST and corecubed as their marketing partner. This is really a marketing program that is beyond belief in its depth and quality, and we are proud to say that we continue to listen to our clients and develop new ways for the MOST program members to compete and to rise above the crowd.
monthly communications, monthly marketing, strategic marketing
