Continuing the inbound marketing conversation, let’s talk about how to marry inbound and outbound marketing campaigns for optimum reach in today’s crowded home care market. Outbound marketing efforts, like PR, advertising, direct mail, and email campaigns are a vital part of an agency’s success. But, when combined with inbound marketing tools like blogs, social media, and search engine optimization (SEO), the two make an unstoppable pair.
Due to the advancement of mobile technology and ad screening/blocking software, businesses of all kinds are focusing more on being found online than pushing their products and services out to potential clients. Knowing your target audience can help you narrow down your focus and attract the clients that are most likely to buy what you’re selling. This blog from corecubed provides more information on how to use inbound marketing to get clients knocking at your door.
For home care agencies, regular blogging, maintaining a presence on social media sites like Facebook, Twitter, and LinkedIn, and optimizing websites for search engine rankings are the top ways to boost your inbound reach and ensure you can be found online.
Want a visual of how inbound and outbound marketing work together? This handy infographic should do the trick.
Click image to enlarge
Home Care, inbound marketing, inbound marketing infographic, infographic, outbound marketing, ROI, SEO, social media
If you run a home health agency today, you need to read the April 2010 Home Health Care Management and Practice article, “Social Media: How Home Health Care Agencies Can Join the Chorus of Empowered Voices” written by Merrily Orsini, MSSW. Yes, I know that is me, but this is not shameless self promotion, rather it is a call to action written in a compelling, research verified mode, and really is an article that should make you stand up and take notice. (more…)
digital marketing, social media
The stats are coming in strong: social media is becoming a force in purchasing and building brands that sell. A recent article on eMarketer reports that more than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same.
Furthermore, 60% of respondents claimed their Facebook fandom increased the chance they would recommend a brand to a friend. Among Twitter followers, that proportion rose to nearly eight in 10.
And why is it that people become fans? The number one reason was to receive discounts.
social media
When you think about getting media attention that works, you might be thinking of those LouisvilleHelpWanted.com radio ads where the irritated mother is trying to get her 34-year-old son to move out of the basement and get a job. Your internal projector might be showing the Geico gecko’s uncomfortable predicament in which he has to tell his boss he accidentally spent his coveted “first dollar” on a bag of crisps. Or you might simply be thinking of an interstate billboard for a personal injury lawyer you saw on the way to work this morning. The Heavy Hitter is at it again.
These are all effective, high profile means of disseminating your message to the masses. They are also expensive. (more…)
media relations, social media
