February 17th was a social media day at the Rotary Club of Louisville. Stuart Alexander III did the introductions, Pres. Henry Heuser, Jr, awarded Sonny Altman with a Hero Award, and Merrily Orsini was the guest speaker on social media. Revolution, romance and ROI was the topic as to relevance of social media.
Rotary Meets Social Media: Orsini Speaks
Join Rotary on Facebook!
social media marketing
Social media is about communication. What other type of communication can fuel a revolution, fuel the fires of romance, and fuel a business for selling targeted items. Social media is communication on steroids, communication spanning the traditional, and communication that is global. Some tips for using social media, as well as some profound examples of success are found in a great book by B. Bonin Bough and Stephanie Agresta, Perspectives on Social Media Marketing. These tips for delving into social media come from them:
Be human
Add value
Don’t reveal confidential information
Be professional
Be aware of your responsibility
Check your facts and credit your sources
Disclose who you are
Understand and implement your clients’ policies
Know who you are linking to
Pretend it’s a party
The shift from impressions to connections and from campaign to connections, Bough and Agresta state, is the crux of social media and social networking changing how businesses communicate with their publics.
Speaking at the Rotary Club of Louisville today, February 17 at 12:30 PM, I will be presenting an interactive social media event. Please join us in person or virtually.
social media marketing
This picture is worth 500,000,000 words. Anyone who thinks that social media is not powerful should take a second look at the stats.
Via: Online Schools
February 17, 2011 the Rotary Club of Louisville has asked me to address the club, one of the largest in the world, on social media and its usage. Let me know if you’d like to be a part of this!
social media marketing
Continuing with tips for social media newbies, here are some Facebook items that might help you get started.
- Create an engaging profile. A business account on Facebook is a bit different than a personal account in that, instead of requesting friends yourself, your business will be “liked” by others. Because of this, you’ll want to create a page with relevant and informative content that will help draw friends and clients to you. For starters, make sure your contact information, website and business hours are listed in the info tab of your profile. You can also add photos, videos and post events that those following your profile can RSVP to.
- Connect with your community. Facebook makes it relatively easy to post different types of media, from text to videos to links. This allows you to create targeted content that your Facebook followers can appreciate and comment on, allowing them to feel like they are a part of your organization. For example, post event invitations for fundraisers or other promotional events and follow up with videos of these events, or post an article that is relevant to your company and clients and link posts from your company’s blog.
- Control your brand. Once you engage in conversation with others on Facebook, you’ll need to closely monitor the posts and comments that you receive. Facebook users can post not only compliments, but also questions and criticisms about your business. Dedicate time to review and respond to any queries or negative remarks posted on your page in order to maintain your business’s integrity.
Most of all, enjoy sharing. If you do not like interacting with others, you won’t enjoy social media. And, if you have nothing to say, then don’t say it! Spend your time linking to others whose words do speak to you in a meaningful way.
social media marketing
Getting ready for my Las Vegas presentation to the private duty industry’s conference, the 13th year for this one. Thinking that for social media newbies, navigating the worlds of Facebook and Twitter can seem quite overwhelming at first. Thought a few helpful tips might be appreciated. For Twitter:
Know the lingo. More than any other social media site, Twitter employs a seemingly complex language of special terms and symbols. Working with Twitter, you’re likely to see things like hashtags (#), retweets (RTs), @username, direct messages (DMs) and shortened URLs. It is important to learn these terms and their functions in order to get the most out of your Twitter account. Twitter offers a glossary of key terms at http://business.twitter.com/twitter101/learning.
Be interesting. This sounds like a no-brainer, but it bears mentioning. People search Twitter using specific keywords, which is how total strangers will land on your feed. Producing compelling and relevant feeds will attract more followers. So take time to play around with the style you want, be it chatty and personal or strictly information based, and find the one that best fits you and your business. Above all, create content that your followers and clients will find interesting and keep your posts fresh by posting daily if possible.
Join the conversation. Once you have some followers and are following others, take part in the dialogue. Reply to messages and posts with meaningful or helpful information, make sure to answer any questions posed to you and retweet information from others that you find interesting. This way your followers know that you’re engaged and active.
Marketing is all about communicating, and Twitter is just another means of keeping the communication open. You can hear me speak on social media in Kentucky at the home care conference Thursday, Nov. 18 and then Long Beach January 23rd at the PDHCA conference.
social media marketing
