October 2-6, 2010, Grapevine, Texas

Merrily Orsini Presents “Swimming with the Current in the Social Media Tidal Wave: Strategy”

October 5, 2010 8:00-9:30 AM

Gaylord  Texan Hotel and Convention Center

Details soon at www.nahc.org

Idaho Potatoes: Now how do you make that an exciting product to sell? How would you get folks energized about buying a potato? Well, perhaps social media and video are the answer. You tell me!

See how it works? You actually WATCHED it, didn’t you? That is the essence of marketing and how incredible it is to have access to the tools we have to spread the word about a product and to get folks to INTERACT! Call us today at corecubed to see how we can make YOUR product a star and get potential customers to help you tell your story so people will listen.

Yesterday’s Webinar was a successful one, with more than 50% of attendees who signed up actually attending, and, better than that, their attention was captured for the entire Webinar. The only way corecubed “advertised” that Webinar was through Social Media.
So, we can measure by results that our social media ROI was a success for that Webinar.

I suggest that there are several ways to gauge the ROI of social media. The first is to focus on the number of relevant followers not just followers per se. Interested? Read more now. »

“Forget ROI in regards to social media. Look instead at what your company stands to lose by not being there,”  writes Don McCauley in an article for EzineArticles.com.

So how can you measure social media ROI? Understand that some benefits of social media will be intangible. It’s not always easy to put a dollars-and-cents figure on social media returns. Interested? Read more now. »

How much is a tweet worth?

It’s a legitimate question. Much has been made recently of the supposed power of social media marketing. As experts declare social media to be the new chessboard where all the best branding moves are made, marketers are rushing to their keyboards to post Facebook statuses and tweet to their hearts’ content.

Click here to see this dynamite video on the real value of social media marketing, done right.

Most people want to know what is the return on investment with Social Media as a marketing tactic? Interested? Read more now. »

First it was the Cabbage Patch Doll. Then Tickle-Me-Elmo and Furby. Now, hold on to your hat – and your small wood shavings – because this year the must have holiday toy that really rocks the worlds of retailers comes in the form of a tiny robotic hamster. Say hello to the Zhu Zhu Pet – the starring character in the latest holiday toy craze. And say hello to innovative and integrated social media marketing that helped create this craze. Interested? Read more now. »

If your agency has been hesitant about plunging into the raging ocean that is social media, you’d better take a fresh look at Google.

In the past week, the online behemoth made some radical changes when it began incorporating social media into its search results. Until now, individual posts from sites like MySpace, Twitter and Facebook have been MIA in Google searches. Not anymore. Interested? Read more now. »

We’ve been hearing for months about the role social media can play in a company’s overall marketing strategy, but the interactive technology is not the end-all, be-all for reaching your customers. As with the rise of dot-coms in the Internet’s infancy, there are those who succeed at social media usage and those who simply waste their time. The key to marketing success using social media is identifying the trends and reacting to them. Some forecasted trends for 2010:
1. A focus on getting value out of the networks
2. Discovering ways to save on costs or serve customers more effectively
3. Including some “carrots” that encourage a bit of friendly competition
4. Establishing social media business policy covering rules of engagement across multiple networks
5. Development of more and/or better mobile versions of social media
6. A decrease in email and an increase in sharing over established networksl

For more details on these forecasted ideas, read FutureLab’s David Armano in more detail.

If your business is active in Internet and social media marketing, you may have to make some significant changes by December 1st, 2009

The Federal Trade Commission (FTC) recently announced revisions to its guidelines for endorsements and product reviews – guidelines, we might add, that before now hadn’t been revised in almost 30 years.

According to an article posted by CNN, the guidelines affect product endorsements that appear in a “New Media” format, such as on blogs and social media sites. The upshot of the revisions is this:  If an individual or company is being compensated in some way – be it money, free products or some other form – to endorse or review a product on a blog or social media site, they have to disclose the relationship publicly. If they fail to do so, they could risk a fine of up to $11,000 per incident.
  Interested? Read more now. »

Bankruptcy: it’s the ultimate in bad public relations.

No company wants word of its financial woes to reach customers’ ears, yet that’s the situation Six Flags Inc. found itself in last month when it filed for bankruptcy in a Wilmington, Del., court. The New York-based owner of 20 theme parks throughout the United States is saddled with billions of dollars in debt and plans to undergo a four-to-six-month reorganization plan to regain financial stability.

That’s all well and good, but it’s also a serious PR debacle. Interested? Read more now. »