Merrily Orsini's Thought Leadership

senior marketing

The Geezers and the Geeks

As an official “geezer” myself now, I can call a spade a spade. What a great move for Best Buy to target the senior user for technology help. Statistics continue to show that more and more people are going online for information, entertainment, and searching for products and services. Today[…]

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The Young and the Old Benefit Mutually

Mental, physical and spiritual sharing are components of a retirement community on Asbury~Solomons Island that  recently launched a tutoring program that matches seniors with public high school students at Calvert High School for cross-generational academic assistance and encouragement. Asbury-Solomons is a great example of a community that uses the media[…]

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Shaking that Oldie Booty

Who said that advertising a retirement home has to be photos of old people smiling and looking blissful and peaceful? One retirement home in Florida enlisted all their staff and residents to make a fun, engaging video of life at the facility. Wouldn’t you want to retire here? Westminster Shores, Florida Retirement[…]

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Marketing to an Affluent Senior Market

Off to Dallas, Texas today. Grapevine, Texas to be more precise. Destination NAHC (National Association for Home Care & Hospice). The  annual meeting starts this upcoming week, and I have a board meeting all day on Friday. What a time to be associated with home care. First a majority of[…]

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New Revenue Opportunity for Home Care Agencies – Product Announcement Alert!

New Revenue Opportunity Available for Home Care Agencies Via Innovative Services to Retirement Communities **** Louisville, KY – April 27, 2010 – Award winning entrepreneur and home care marketing expert, Merrily Orsini, MSSW, today announced the launch of a product that promises to open a potentially lucrative revenue opportunity for[…]

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