Posts Tagged ‘senior marketing’
As an official “geezer” myself now, I can call a spade a spade. What a great move for Best Buy to target the senior user for technology help. Statistics continue to show that more and more people are going online for information, entertainment, and searching for products and services.
Today the Geek Squad announced that they have contracted through AARP to be available to help seniors, for an annual fee, with their tech needs. The world of travel, Words with Friends, online shopping, and communicating in general gets a whole lot easier when the technology is applied and working.
So, those of you who target seniors, just another sign that the website should be at the core of your marketing strategy!
Mental, physical and spiritual sharing are components of a retirement community on Asbury~Solomons Island that recently launched a tutoring program that matches seniors with public high school students at Calvert High School for cross-generational academic assistance and encouragement.
Asbury-Solomons is a great example of a community that uses the media to showcase activities, partnerships, and events that make living on this special island, in this special community, in fact, special.
Read more about the continuing care retirement community here.
Who said that advertising a retirement home has to be photos of old people smiling and looking blissful and peaceful? One retirement home in Florida enlisted all their staff and residents to make a fun, engaging video of life at the facility. Wouldn’t you want to retire here?
Westminster Shores, Florida Retirement Home
It is true that rock n roll is here to stay. And working together and having fun is possible. And loving one’s job is achievable. And creating an inviting visual of a senior facility simply takes creativity.
Off to Dallas, Texas today. Grapevine, Texas to be more precise. Destination NAHC (National Association for Home Care & Hospice). The annual meeting starts this upcoming week, and I have a board meeting all day on Friday. What a time to be associated with home care. First a majority of folks prefer to remain at home if they have care needs. Secondly, the population is aging at an increasing rate due to genetics, lifestyle changes, medical breakthroughs, and environment. Thirdly, the government reimbursement programs are all scrambling to see how they cannot meet the needs of this changing demographic.
It remains to be seen how this all plays out, but the writing is on the wall for entrepreneurs to meet the needs and to continue to change how America ages, and where we age. More options are now available for living elsewhere, and more options are available for staying put. The question will be: can you afford to stay put or to move elsewhere given the current economic climate? I think the answer is with planning it is possible.
Marketing to a segment that has wealth, has mobility, has long term plans, and is not planning on slowing down is like marketing to a moving target. The secret is to get their attention when the need arises. And that, in this day and age, means using the internet and media to their greatest advantage. Simply put, when someone needs care, it comes unexpectedly and oftentimes urgently, and that is the exact moment that they want information.
This is what the internet is perfect to accomplish-someone with a specific need finding a solution. A niche market. An unmet burning need. Marketing home care services, or long term care services, is all about meeting needs, educating when that need presents, and then some personal follow-through. It is not rocket science, but it is highly competitive and there will only be a few winners.
corecubed knows how to market to a senior affluent market that needs that information there when and where they need it. We have over a decade of direct focus on the senior industry, and over a decade of satisfied customers who keep returning. What better testimonial for success?
New Revenue Opportunity Available for Home Care Agencies Via Innovative Services to Retirement Communities
Louisville, KY – April 27, 2010 – Award winning entrepreneur and home care marketing expert, Merrily Orsini, MSSW, today announced the launch of a product that promises to open a potentially lucrative revenue opportunity for established home care agencies. In a strategic alliance with Barth Holohan of Continuum, the duo has created a how-to manual for private duty home care agencies to provide services to retirement community residents, thus avoiding a move to a higher level of care. (more…)