Twice in the past two weeks I have had home care agency owners say they need a new Web site, but that their cousin/brother, etc. is doing it and they are doing a good job. Twice in the past two weeks I have looked at those familial Web sites and, they do look fine. Should you have any questions as to HOW important having a Web site is to a home care company, take a look at the latest Pew Internet Report on usage among older people.

Then think about the fact that designing a Web site is not like designing a brochure. For a brochure, you are sending it out, or hand delivering it, or folks are picking it out of a rack in a health care facility. So it is the design and message that attracts them. For a Web site, unless the potential customer stumbles upon your site, or can find it via a search engine, they will not find it. So design, although important, is only one factor in what makes a Web site work. Interested? Read more now. »