Posts Tagged ‘resource rich marketing’
“Truly Remarkable” is the key
A great marketer once said, “In selling a product or service, nothing matters unless the product or service is truly remarkable.” And I have to tout our MOST program as it is truly remarkable. Some targeted marketing is just to get immediate attention. The MOST program is a resource library full of educational materials for those seeking to find care for a frail elderly person, or to find information on how to find care, or to find information on questions commonly asked about care. Thus, the marketing impact builds and grows the longer an agency is a member.
By offering a Web-based library full of operational, sales, marketing, recruitment and retention materials, targeted to home care, the MOST program members have access to highly professionally designed marketing and related collateral material as well as a team that implements the external communication of the material: we send our a monthly eNewsletter and update a member’s Web site with resources, links, and downloads. (more…)
