Posts Tagged ‘niche marketing’
If It’s Good Enough for a President It Must be Good
Soaring heat in Louisville today, with temperatures expected to reach 100. Yesterday, however, I was at a spot in the Adirondacks where there was a record low of 36 and the makings of a truly remarkable location: White Pine Camp. Once used by President Coolidge as a retreat, the owners of this spectacular “camp” have managed to create a truly remarkable experience that, based on marketing theory, does, indeed sell itself.
Self selection is how folks get there, and referrals. No TV, no cell phone access, just pure nature and rustic accommodations with touches of luxury where needed. So how do they market? Catering to the high end travel and leisure business they invite the travel writers to come and visit and then just let them experience it. They provide excellent services and accommodations to their guests, and the property manager makes certain that guests know what they are in for prior to booking. It certainly is not for every vacationer, as this is a place where one can be inactive as possible (picture book at lake with view), but also highly active with kayaking, canoeing, hiking and exploring the countryside. There are no locks on the cabins. Nothing unsafe in the area (except for moose and bear) and no reason for alarms or calendars.
"Truly Remarkable" Just Needs the Right Place to Tell the Story
B-O-L-O-G-N-A
Happy New Year! Hopefully you and your family enjoyed happy holidays over the past two weeks. Take some time in January to look back and evaluate both the successes and the shortcomings your company experienced in 2009. Now’s the perfect time to stop, take stock and make adjustments so that 2010 brings even greater prestige and prosperity to your business.
In keeping with my last sharing of classic TV marketing campaigns, I am bringing you Part II of the list. Enjoy the humor, the creativity and the bizarre inspiration that brought you these successful commercials from the past. And start thinking today of how you are going to reach your target market in 2010 and let corecubed be a part of the process! (more…)
