Posts Tagged ‘monthly marketing’
Make the Right Marketing Impression
When planning corporate messaging, it’s crucial to consider the impression that will result from your marketing. The article from HealthLeaders Media titled, “Gut-Grabbing Messages: What Makes an Impression?” pinpoints positive ways to navigate successful marketing in health-related fields. From experience, I know home care is a tough service to market using traditional tactics—which is why I developed a unique monthly marketing program called MOST. The program is designed to surmount the challenges of promoting home health care services through education about the issues of chronic disease. Specifically, MOST positions clients as the top resource on in-home care in their local market and leaves a responsible and reliable impression.
The article warns about using emotion appropriately. With healthcare, it’s easy to want to lean on scare tactics to equip an audience with the grim facts. But, if you overdo it, you risk sending your listeners running for the hills and tuning everything out. On the opposite spectrum, if messaging is too positive, it may not seem serious enough for treating patients—unrealistic. A clear understanding of the desired impression is needed to determine an appropriate marketing tone. Educating your audience in a positive way communicates confidence and assurance.
Stand above the crowded field by using robust and resource-rich content. Using MOST gives you web-based instant access to a library full of themed sales, recruitment, design, and advertising materials created by home health experts. Spanning all types of sales and marketing communications, such as print, web and email, as well as services such as social media, blogs, search engine optimization and public relations, MOST lets you choose what fits your agency best.
As you consider revisiting your marketing strategy, remember the advice spelled out in the article mentioned above—and remember the ever-expanding library of resources you can use with the MOST program.
home care marketing, monthly communications, monthly marketing
Rise above the home care crowd
Revamping programs to meet customer demand is one reason businesses succeed. corecubed has offered a home care specific industry program since October 2007, and in those three years, the program has changed a lot. Even the strategy has changed, based on how the industry is changing. What started out as a regulated process for going to market, is now a dynamic resource filled library that is Web-based and contains marketing, sales, design, and recruitment resources available to all members.
What this means, is that we now have complete modules that are based on a 30+ home care themes (PPTs, press releases, brochures, resource tips and helpful information, Web links, Web banners) as well as many standalone items. What started out as targeting referrals within the industry has now become a robust resource for an agency allowing an independent agency (or a location of a franchise) to compete in this crowded home care market place with the very best marketing and sales material available anywhere.
Communicating regularly is one key to staying in the mind of people who might need services, and the corecubed team implements the direct mail, the email eNewsletter (topical and VERY interesting and well read amongst the agencys’ email lists), so taking time to have regular communication with clients, families, referral sources and prospectives of each of those categories is not only done for the MOST program members, but also the communication adds value because of its helpful and informative nature.
Home Care In-a-Box is the theme of the next MOST Webinar that is sales oriented (disclosure) but also will take the attendee inside this incredible system to showcase the content, material and quality design that has been developed. If you are a home care agency or if you have a friend who owns one, I suggest you either sign or direct them to sign up for the Tuesday, October 26th one hour free (3 PM Eastern time) Webinar now. The program is only offered to one agency in any geographic area because it is so good team corecubed does not want 2 people getting the same helpful information. The program maintains a 92% retention rate with our most successful home care companies using MOST and corecubed as their marketing partner. This is really a marketing program that is beyond belief in its depth and quality, and we are proud to say that we continue to listen to our clients and develop new ways for the MOST program members to compete and to rise above the crowd.
monthly communications, monthly marketing, strategic marketing
Speak Out as an Expert: One Way to Win Business
When it comes to selling home care services, positioning yourself as the expert is one way to stand out from the crowd.
When it comes to getting that message out, one way to get the job done is with face-to-face communication. And, rather than one-on-one, you get more leverage if you are reaching more people. And if those people have an interest already, then all the better. (more…)
Home Care 101: Teaching them when to need you
Like it or hate it, the subject of health care is anything but simple. Just ask our Congressmen-and-women who are even now haggling over a 1,000-plus-page health care bill. The complex intricacies of Medicare, Medicaid, co-payments, claim forms and various treatment options could give anyone an Advil-sized headache, leaving them with nightmares of stethoscopes and dancing deductibles. (more…)
