Posts Tagged ‘monthly communications’
How to market home care services?
Catering to those who need home care services can be gratifying and fulfilling work; however, marketing these services may present a tough challenge for home care agency owners. Home care is an “at need” service because people do not pay attention to these services until the need arises. The key to home care marketing success is being called when the need arises.
So, how do you get people to call? You give them a reason, based on their need for information. You stay in front of them on a regular basis so they remember your agency name. Unfortunately, the needs for home care often come at unexpected times, and what home care means may not be totally understood. Be the local, approachable resource for information and be a comfort during a time of tough decisions for your audience.
As a former home care agency owner myself and a marketing expert with today’s technology, I know from working experience that growing an agency means:
- Having the right information available in a variety of online ways;
- Interacting and responding appropriately, online and directly;
- Integrating all outreach, communication efforts with online inbound efforts.
My next post will explore finding your target audience and referral sources. In the meantime, check out MOSTSM, our coveted monthly turnkey marketing communications program designed for home care agencies—so you can put my strategic marketing practices into play immediately.
Home Care, home care marketing, Homecare Marketing, homecare marketing plans, marketing strategy, monthly communications
Make the Right Marketing Impression
When planning corporate messaging, it’s crucial to consider the impression that will result from your marketing. The article from HealthLeaders Media titled, “Gut-Grabbing Messages: What Makes an Impression?” pinpoints positive ways to navigate successful marketing in health-related fields. From experience, I know home care is a tough service to market using traditional tactics—which is why I developed a unique monthly marketing program called MOST. The program is designed to surmount the challenges of promoting home health care services through education about the issues of chronic disease. Specifically, MOST positions clients as the top resource on in-home care in their local market and leaves a responsible and reliable impression.
The article warns about using emotion appropriately. With healthcare, it’s easy to want to lean on scare tactics to equip an audience with the grim facts. But, if you overdo it, you risk sending your listeners running for the hills and tuning everything out. On the opposite spectrum, if messaging is too positive, it may not seem serious enough for treating patients—unrealistic. A clear understanding of the desired impression is needed to determine an appropriate marketing tone. Educating your audience in a positive way communicates confidence and assurance.
Stand above the crowded field by using robust and resource-rich content. Using MOST gives you web-based instant access to a library full of themed sales, recruitment, design, and advertising materials created by home health experts. Spanning all types of sales and marketing communications, such as print, web and email, as well as services such as social media, blogs, search engine optimization and public relations, MOST lets you choose what fits your agency best.
As you consider revisiting your marketing strategy, remember the advice spelled out in the article mentioned above—and remember the ever-expanding library of resources you can use with the MOST program.
home care marketing, monthly communications, monthly marketing
Rise above the home care crowd
Revamping programs to meet customer demand is one reason businesses succeed. corecubed has offered a home care specific industry program since October 2007, and in those three years, the program has changed a lot. Even the strategy has changed, based on how the industry is changing. What started out as a regulated process for going to market, is now a dynamic resource filled library that is Web-based and contains marketing, sales, design, and recruitment resources available to all members.
What this means, is that we now have complete modules that are based on a 30+ home care themes (PPTs, press releases, brochures, resource tips and helpful information, Web links, Web banners) as well as many standalone items. What started out as targeting referrals within the industry has now become a robust resource for an agency allowing an independent agency (or a location of a franchise) to compete in this crowded home care market place with the very best marketing and sales material available anywhere.
Communicating regularly is one key to staying in the mind of people who might need services, and the corecubed team implements the direct mail, the email eNewsletter (topical and VERY interesting and well read amongst the agencys’ email lists), so taking time to have regular communication with clients, families, referral sources and prospectives of each of those categories is not only done for the MOST program members, but also the communication adds value because of its helpful and informative nature.
Home Care In-a-Box is the theme of the next MOST Webinar that is sales oriented (disclosure) but also will take the attendee inside this incredible system to showcase the content, material and quality design that has been developed. If you are a home care agency or if you have a friend who owns one, I suggest you either sign or direct them to sign up for the Tuesday, October 26th one hour free (3 PM Eastern time) Webinar now. The program is only offered to one agency in any geographic area because it is so good team corecubed does not want 2 people getting the same helpful information. The program maintains a 92% retention rate with our most successful home care companies using MOST and corecubed as their marketing partner. This is really a marketing program that is beyond belief in its depth and quality, and we are proud to say that we continue to listen to our clients and develop new ways for the MOST program members to compete and to rise above the crowd.
monthly communications, monthly marketing, strategic marketing
