Posts Tagged ‘media relations’
Shout it Out Loud! Use the Internet to Spread Positive Word-of-Mouth about Your Business
Whenever you start a business campaign, you probably consider the return on investment (ROI)—and ROI is one of the most difficult things to measure in the marketing and PR world. It’s not always plausible to measure the success of a brand’s saturation of the marketplace, and it may take time for strong marketing to result in profit spikes. However, increased revenue is always a great way to measure success.
So how do you know your PR campaign will be worth the money you spend?
To get us started, if you haven’t already figured it out, the Internet is the most cost-effective PR tool. Utilizing the Internet is one surefire way to maximize your investment, measure ROI, and give your business a boost in credibility by showcasing media and PR placements as well as awards you’ve won, company sponsorships, and bylined articles.
The key is to be proactive, not only with your website, but with other sites on the Internet as well. The beauty of getting online press is really two-fold.
•Provides instant access to showcase positive PR to potential customers
•Allows future customers to find your company when media hits are posted on other sites
Receiving recognition for your company wasn’t accomplished by sitting back with your feet up, so translating that recognition into sales dollars should not be a lesson in laziness either.
Be sure to check back as I will continue the PR discussion and post several ways to leverage an investment in public relations to improve online positioning, credibility, internal and external communications, as well as sales and marketing materials. And, start today by benchmarking revenue, source and set a date to come back and remeasure to see if your campaign did, in fact, help in revenue growth.
To learn more of what we speak, join corecubed for a free webinar on July 19th at noon:
| Integrating Public Relations with Internet Marketing: Strategy as it Differs from Advertising |
Space is limited, so reserve your webinar seat now at:
https://www2.gotomeeting.com/register/643578531
See you there!
Not just a pretty face
They deliver both good news and bad. You see them at murder scenes and crash sites. They stand behind the podium when a company launches a new product or announces a donation to charity. Unlike CEOs and other executives, these folks live for the media spotlight. In fact, they thrive in it, being interviewed by print, television, radio and online media on a host of topics related to a company’s business. They look and perform well in front of the camera. For all intents and purposes, they become the face of the company for anyone out there watching.
There are a number of interchangeable titles commonly used to describe the position: public relations director, public information officer (PIO), media relations director, press secretary and spokesperson are just a few. Even the slang term “talking head” will do is an apropos descriptor for this man or woman who holds press conferences and enjoys bringing the company’s message before the masses.
But what does it take to be a good spokesperson? How do you know if you or another candidate has the “right stuff” to go before the camera lenses and not embarrass the company? Creating a good impression in the minds of viewers is not as difficult as you might think. (more…)
Nothing Beats Local PR
In the increasingly competitive world of home care, most agency owners and executives are finding it more challenging to stand out from the crowd. But some agencies are finding a solution – there’s nothing like a little good local PR to help keep an agency top of mind in the community. Plus, that local press creates a “3rd party endorsement” that may be passed along to people who are not local, but who have parents or grandparents with needs in the locality. (more…)
