Posts Tagged ‘marketing’
What is Inbound Marketing?
In today’s technology-driven marketing environment, there’s an ever-changing language of buzz-words. At the moment, I’d say the most important term to have in your vocabulary arsenal is ‘inbound marketing’. To introduce and examine the most effective strategies for marketing home care, I’ll be sharing a series of blog posts that will work through the overall process of strategic inbound marketing and more. So, to begin, I’ll start with an old-fashioned definition.
Definition of inbound marketing: Using the Internet and related media to learn about products or services; offering useful information, tools and resources to attract and develop relationships, educate and engage.
Platforms used with inbound marketing: SEO; Blogs; PPC; Social media; QR codes
Inbound marketing means remaining relevant with your audience—and building an online presence that fits the new model for how people find goods and services. With high-speed Internet access available almost anywhere and with smart phones and tablet computers quickly becoming the hub for much of home care sales and marketing, social networking, mobile-friendly websites, online directories, industry blogs and interactive communities should be an active part of any marketing strategy.
Confused about where to start? My next post will explore website design and development—which is a necessary starting point for implementing inbound marketing. I have plenty to say about content creation, search engine marketing, and mobile applications. A good company website is arguably the most important marketing tool and absolutely crucial. Read this recent article that I wrote which may serve as a great introduction to our continued discussion.
In the meantime, if you have questions about marketing your home care agency, I would love the opportunity to strategize to help you meet your marketing needs. Or, book me to speak at your next home care or marketing event.
business marketing, drive marketing, inbound marketing, Internet marketing, marketing, marketing home care, marketing strategies, strategy
Flash in the Pan
Well it IS the 5th of July and the celebration is over for another year. Watching all those celebrants, the fireworks, and the enthusiasm made me think of marketing a business, and the difference between a hard launch of a product (like the 4th of July, don’t you wish?) and just getting the word out regularly about what you offer. Less flash, but definitely worth the effort.
Since we have loads of products and services that directly help those in the home care, home health care and hospice industries, you should know that we just upgraded our marketing site www.markethomecare.com so it is now easier to use, and better meets safety and compliance standards. Take a look see and let us know what you find there. We add in new products regularly, and the prices are right for those watching their budgets. And, in case you are not finished celebrating and want to see the largest fireworks display in North America, I am including a video from Thunder Over Louisville. Definitely NOT a flash in the pan, but the real fireworks deal.
Marketing as an Investment: The Key to Surviving The Great Recession
Is the recession over? It’s tough to say – foresight is never 20/20 – but according to a poll of economists conducted by The Wall Street Journal in the past few days, all indications seem to be that we’re emerging from the darkness, and economists believe Federal Reserve Chairman Ben Bernanke deserves a pat on the back for it.
Don’t try to tell that to David Wong, though.
Wong, along with his wife, runs a private dental practice based in Tulsa, Okla. According to a separate The Wall Street Journal article, Wong has seen a 10 percent decline in patients since the recession began. As patients lose jobs and tighten the belt, some expenses have to be eliminated, so in the battle between paying the electric bill and paying for a regular dental checkup, consumers often tell teeth to take a hike. (more…)
