Posts Tagged ‘marketing strategy’
Focus on Winning
Calvin Borel is not called Calvin Bo-rail for nothing. If you watched the 136th running of the Kentucky Derby with a “seasoned” eye, you would have seen his strategy. He took the shortest route, right on the rail (bo- RAIL, get it?) and when he saw an opening in the stretch, he headed right through it and let his horse go. The rest, as we say here in the Bluegrass, is history.
Focus is what won that race. Alright, he is talented, skilled, experienced as well, but it is the focus that separated him from the others who did not win on Saturday. And it is focus along with persistence and determination that makes businesses succeed. Take a look at your agency’s or business’ marketing efforts, and ask yourself if you are approaching a) the right targets with b) the right message and c) the right way so they will respond as you are desiring. (more…)
The Silver Bullet Exists
Everyone is always looking for that silver bullet. That one thing they could do differently, better, faster or cheaper to gain market share. And, sometimes it does appear that the silver bullet has been found, but, more than likely, it is simply the result of some good strategy and following the basic marketing tenets that bring success. (more…)
