Posts Tagged ‘marketing home care’
What is Inbound Marketing?
In today’s technology-driven marketing environment, there’s an ever-changing language of buzz-words. At the moment, I’d say the most important term to have in your vocabulary arsenal is ‘inbound marketing’. To introduce and examine the most effective strategies for marketing home care, I’ll be sharing a series of blog posts that will work through the overall process of strategic inbound marketing and more. So, to begin, I’ll start with an old-fashioned definition.
Definition of inbound marketing: Using the Internet and related media to learn about products or services; offering useful information, tools and resources to attract and develop relationships, educate and engage.
Platforms used with inbound marketing: SEO; Blogs; PPC; Social media; QR codes
Inbound marketing means remaining relevant with your audience—and building an online presence that fits the new model for how people find goods and services. With high-speed Internet access available almost anywhere and with smart phones and tablet computers quickly becoming the hub for much of home care sales and marketing, social networking, mobile-friendly websites, online directories, industry blogs and interactive communities should be an active part of any marketing strategy.
Confused about where to start? My next post will explore website design and development—which is a necessary starting point for implementing inbound marketing. I have plenty to say about content creation, search engine marketing, and mobile applications. A good company website is arguably the most important marketing tool and absolutely crucial. Read this recent article that I wrote which may serve as a great introduction to our continued discussion.
In the meantime, if you have questions about marketing your home care agency, I would love the opportunity to strategize to help you meet your marketing needs. Or, book me to speak at your next home care or marketing event.
business marketing, drive marketing, inbound marketing, Internet marketing, marketing, marketing home care, marketing strategies, strategy
Walking the Talk Means Knowing How to Walk First
The kinds of questions I get when I do marketing seminars, or webinars about private duty are so specific to the entrails of running a private duty business that it is hard for me to understand how someone who has not actually done that can answer the in-depth level of response that my viewers/attendees expect. As a consultant, myself, to industries in which I have not had a business, I know that I do bring something to the table, but it is not that deep understanding that one only gets from doing something oneself.
The difference between experiential knowledge and knowledge obtained by research, consulting or learning from others is simply different. Thinking of an analogy, it seems that you can learn how to climb, what supplies to take with you, what to do in case of an emergency, but until you have donned the equipment, faced the elements, and actually climbed a mountain, you really cannot empathize with the hardships you face, the meaning of split second decisions in an emergency, the responsibility and the feel of the weight of the responsibility that comes from having safety over the lives of others.
Translated into running a home care business, it seems that starting, growing, understanding hardships, facing challenges and the problem solving that evolves comes out of that experience allows a person to walk that talk better than not having experienced it. It is facing a difficulty and working through it that gives a greater depth of ability to understand issues.
Our Private Duty Business Manual and all the forms one could ever want to use are available for sale on our Home Care Agency Marketplace, www.markethomecare.com. All of these processes and forms come as a result of years of experience actually starting and growing a business, and running it profitably along the way. Many of the questions I get on the private duty marketing webinars are answered in our marketing module, and all the information in all of our forms and manuals has been personally vetted, if not written, by me. So, why not use a proven tool to help growth, and one that comes from experience, having walked that talk for over 17 years and having talked that talk for 13 more.
