Posts Tagged ‘Internet marketing’
What is Inbound Marketing?
In today’s technology-driven marketing environment, there’s an ever-changing language of buzz-words. At the moment, I’d say the most important term to have in your vocabulary arsenal is ‘inbound marketing’. To introduce and examine the most effective strategies for marketing home care, I’ll be sharing a series of blog posts that will work through the overall process of strategic inbound marketing and more. So, to begin, I’ll start with an old-fashioned definition.
Definition of inbound marketing: Using the Internet and related media to learn about products or services; offering useful information, tools and resources to attract and develop relationships, educate and engage.
Platforms used with inbound marketing: SEO; Blogs; PPC; Social media; QR codes
Inbound marketing means remaining relevant with your audience—and building an online presence that fits the new model for how people find goods and services. With high-speed Internet access available almost anywhere and with smart phones and tablet computers quickly becoming the hub for much of home care sales and marketing, social networking, mobile-friendly websites, online directories, industry blogs and interactive communities should be an active part of any marketing strategy.
Confused about where to start? My next post will explore website design and development—which is a necessary starting point for implementing inbound marketing. I have plenty to say about content creation, search engine marketing, and mobile applications. A good company website is arguably the most important marketing tool and absolutely crucial. Read this recent article that I wrote which may serve as a great introduction to our continued discussion.
In the meantime, if you have questions about marketing your home care agency, I would love the opportunity to strategize to help you meet your marketing needs. Or, book me to speak at your next home care or marketing event.
business marketing, drive marketing, inbound marketing, Internet marketing, marketing, marketing home care, marketing strategies, strategy
Home Care Alliance of Massachusetts
Hello, Worcester! My travels have now brought me to the Home Care Alliance of Massachusetts’ Private Care Conference. To follow up on my presentation at the 2009 conference, I will be sharing the latest cutting-edge Internet marketing media applications for managing and growing a private care business. Presenting “Marketing for the Future Now: Going Mobile, Web-Enabled, Social Networking,” tomorrow’s discussion will cover usage statistics, characteristics, various platforms and the overall process of using online inbound marketing as an integrated component of a successful marketing strategy. I’ll demonstrate these strategies to ignite agency growth and identify the best methods for marketing communication efforts.
My experience spans nearly all aspects of the home care industry—from owning and operating a home care agency to serving on national boards and influencing political leaders on home care issues. Today, I’ve assumed the role of home care marketing expert and provide counsel to national organizations and businesses on aging and care issues as well as strategic marketing for products aimed at those targets. I’m also armed with strategic knowledge of the latest developments in mobile technology and social media, a new frontier for leaders in home care—so I aim to introduce a fresh marketing perspective that is relevant to audiences today.
More details about the Private Care Conference can be found here. Have questions about marketing your own home care agency? I would love the opportunity to strategize your marketing needs.
association marketing, home care marketing, inbound marketing, Internet marketing, website marketing
Inbound Marketing Makes Strides
There are always new words created to cover new ideas or concepts that work. I am usually ahead of the curve, and sometimes on the bleeding edge instead of the leading edge, and thus is the case with inbound marketing. Because I started in technology in 1969, I seem to have a depth of understanding about possibilities and also some uncanny insight into how technology helps sell products and services. corecubed was doing integrated marketing communications before the word was coined, and now it turns out that we have been doing inbound marketing since before that term was coined.
Basically inbound marketing is getting people with an interest in products and/or services to find your products and services, and mostly online. This infographic “splains it” pretty well, and the bottom line is, well the bottom line. It costs less to get a lead and a customer if they are looking for you! No joke. But, the process is strategic and effective. And corecubed has been doing inbound marketing for years now, and our clients are certainly happy that we ARE ahead of the curve. And, actually, so are we….
digital marketing, inbound marketing, Internet marketing, website marketing
Marketing from Down Under
Having just returned from a wonderful trip to Australia, I can report that it is more than one could imagine in its beauty, it’s wilderness, the sophistication of its urban centers, the edginess of its art and advertising. Although English is spoken there, it is a different kind of language, with many more nuances and a lot of allowance for cheekiness.
Two examples I’d like to share. One is a new software website we just completed for Procura, which can also be accessed in Australian and Canadian. Subtle differences in messaging and targeting, but using the web for all it is worth by understanding the differences in marketing to specific nationalities.
The next is one that I would use caution about viewing for those who might find it a bit cheeky, or in poor taste. However, it is a perfect example of how one nationality and its acceptance levels can differ from another. You would never see a prostate cancer organization fundraising ad like this in the US. However, it is run in a variety of locations in Australia and is a huge hit with its targets and message.
If you pay attention to the commercials and the print ads when you travel, you can really learn a lot about a culture.
So, G’Day, mate and hope it is a good one for you.
corecubed lands Webby Award nomination!
Being nominated for a Webby Award to the Internet marketing world is like an Oscar in the movie industry.
The Art Alliance for Contemporary Glass website has been nominated for a Webby Award in the Associations category. The really cool thing about that is that corecubed designed it, and so although it is an award about the association’s design and easy usage of the site, it is really accolades to corecubed’s design team, Tammy Brown and Danielle LeComte as well as to Linda Greene, the AACG Executive Director, all three who worked tirelessly, combined their talents, and the end result was a great website, user friendly, chock full of information and (not to mention) beautiful!
“Things turn out the best for the people who make the best of the way things turn out.” Basketball Coach, John Wooden
How about helping us make things turn our REALLY well and sign up and vote for the AACG site?
To register to vote, visit this link.
http://webby.aol.com/media_types/web?focused_on_category=922#cat_id_922
Once you have registered to vote, you will receive an e-mail to activate your account. Click on the link they give you. Then on the voting page be sure to go to “Websites” and “Associations” to find AACG. Once you’ve registered, the link above will take you to the voting page for AACG, as well.
Thanks. See you on the red carpet?
