Posts Tagged ‘Homecare Marketing’
How to market home care services?
Catering to those who need home care services can be gratifying and fulfilling work; however, marketing these services may present a tough challenge for home care agency owners. Home care is an “at need” service because people do not pay attention to these services until the need arises. The key to home care marketing success is being called when the need arises.
So, how do you get people to call? You give them a reason, based on their need for information. You stay in front of them on a regular basis so they remember your agency name. Unfortunately, the needs for home care often come at unexpected times, and what home care means may not be totally understood. Be the local, approachable resource for information and be a comfort during a time of tough decisions for your audience.
As a former home care agency owner myself and a marketing expert with today’s technology, I know from working experience that growing an agency means:
- Having the right information available in a variety of online ways;
- Interacting and responding appropriately, online and directly;
- Integrating all outreach, communication efforts with online inbound efforts.
My next post will explore finding your target audience and referral sources. In the meantime, check out MOSTSM, our coveted monthly turnkey marketing communications program designed for home care agencies—so you can put my strategic marketing practices into play immediately.
Home Care, home care marketing, Homecare Marketing, homecare marketing plans, marketing strategy, monthly communications
Resource-Rich Marketing to Referral Sources: A Way to Stand Out from the Crowd
Today’s presentation that I’ve prepared for the Indiana Association for Home & Hospice Care is a marketing message that should be heard by every home care agency owner—and it’s my bread and butter. I have more than 30 years of combined experience in geriatric care, managed home care, Internet marketing and strategic communications. Additionally, I’ve been in the shoes of many of my listeners as I’ve previously owned and operated my own private duty agency for more than 15 years.
My home care marketing discussion is rich with first-hand understanding that private duty home care is an at-need service, so being remembered when a need arises is the key to increasing referrals. This can be accomplished by using a variety of tactics across all media. It’s all about marketing, marketing, marketing!
Today’s session, titled “Resource-Rich Marketing to Referral Sources: A Way to Stand Out from the Crowd,” further defines the strategy behind this concept and how it has proven to be effective. And, participants will:
· Be able to demonstrate the importance of a marketing strategy by understanding the “at need” component of home care services
· Be able to discuss the human elements of reactions to branding, consistent messaging and educational and informational components that resonate with referral sources
· Be able to identify how to implement consistent, branded and resource-rich marketing messages and visuals across a wide variety of referral sources to generate new referral sources
Thanks for reading my ongoing homecare marketing tips, resources, and strategies for success here at www.merrilyorsini.com. You’ll always find something new to bring to your marketing strategy, be reminded of home care marketing basics, or simply stay in the loop about upcoming conferences, webinars, and marketing and technology topics.
If you would like more information about booking me for a consultation, to speak at your conference or event, or to review and provide input on industry ideas, information or materials, please fill out the form here and someone will be in touch with you shortly.
association marketing, Homecare Marketing, marketing to referral sources
NAHC 30th Annual Meeting & Exposition in Las Vegas
It’s no surprise that I’m back on the road this weekend. September has been jam-packed with trips and speaking engagements. Next week, I have the privilege of presenting twice at the National Association for Home Care & Hospice (NAHC) 30th Annual Meeting & Exposition in Las Vegas, which runs from October 1-5.
On October 2, I will take the podium as the expert on private duty home care during the general opening session, and on October 3, I’ll lecture on marketing with today’s technology.
My experience spans nearly all aspects of the home care industry—from owning and operating a home care agency to serving on national boards and influencing political leaders on home care issues. Today, I’ve assumed the role of home care marketing expert and provide counsel to national organizations and businesses on aging and care issues as well as strategic marketing for products aimed at those targets. I’m also armed with strategic knowledge of the latest developments in mobile technology and social media, a new frontier for leaders in home care—so I aim to introduce a fresh marketing perspective that is relevant to audiences today.
More details about the NAHC 30th Annual Meeting & Exposition can be found here. Have questions about marketing your own home care agency? I would love the opportunity to strategize your marketing needs.
digital marketing, Homecare Marketing, inbound marketing, private duty conference, private duty strategy, search engine optimization
corecubed Wins the Gold!
Well it is official, another award, and this time a gold award to corecubed‘s design team for a collateral we did for Continuum in St. Louis on Options to Age at Home. The 2011 Aster Awards are presented by Marketing Healthcare Today magazine, and another addition to our proud list of accomplishments.
Continuum participates in our MOST program, which is a consultative marketing program that focuses on educating and being a resource to referral sources and families.
Thanks to Barth Holohan for being such a good client, and kudos to the corecubed team for another win, and this time a GOLD!
Private Duty Home Care Study Needs All Agency Participation
This is a call to action for all agencies to participate in the 2011 Private Duty Benchmarking Survey/Study
As an industry, private duty homecare has little data upon which to draw conclusions, benchmark progress, and know effective marketing strategies and tactics. The last study completed by Home Care Pulse was an industry first in its participation across all types of private duty agencies and across all types of service providers.
The 2011 Private Duty Benchmarking Survey/Study needs each and every agency that provides private duty to participate. It does take some time (30-60 minutes), but to get accurate information on results from a large number of participants, the outcome is well worth the time.
Imagine, running a private duty homecare agency and having this information on the industry:
- In-depth details on caregiver training, recruitment methods, screening, and benefits
- Specific information on billable hours, bill & pay rates, and client retention
- Greater in-depth financial comparisons among geographic regions and states (based on the # of participants from each state)
- 42 marketing methods identified and rated by survey participants
To learn more about the benefits of participation and to be directed on how to take the survey, go to www.homecarepulse.com/studyparticipants.
Survey questions are designed to help participants self evaluate their own performance and plan for the future.
Participating agencies get the full report for $29.95 ( a 90% discount), which really is just to cover the cost of printing, shipping and handling.
To help the industry even further, please alert every private duty home care owner/manager you know in your area, or in your network. The survey closes February 17th, so take the time to do this today.
