A Rose is a Rose

Naming is the very start of a marketing process. How do you come up with a company name? Base it on the business product and/or service, and on how the business expects folks to react (what actions) when they see or hear the name. Let’s take the example of a start-up home care agency. Interested? Read more now. »

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SeniorNews.net: November 2007

System Helps Home Care Agencies Boost Referrals – Until recently, many home care agencies didn’t have to think much about marketing… But times have changed.
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    About Merrily Orsini

    Industry veteran and Private Duty Business Manual author, Merrily Orsini, MSSW, is a member of the Board of Directors for the National Association of Home Care and Hospice and serves as the Chairman of the Private Duty Homecare Association.

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