Posts Tagged ‘guerrilla marketing’
Gorilla or Guerrilla? Effective Marketing or What….?
These times in marketing are different than ever before. First there is the economy and the effects it has on businesses. Then there is the new interactional component of marketing. Together they are forming a sort of perfect storm, and one where businesses are trying to figure out how to sell more. So, one question might be, do you want to try guerrilla or gorilla tactics?
“Guerrilla marketing” is a term coined by Jay Conrad Levinson in his book of the same name which was written in 1984. On his Web site, Levinson defines guerrilla marketing as the art of “achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.” Levinson says, “Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.” (more…)
