Posts Tagged ‘email marketing’
Be loved by the In-box
These days there’s a lot of talk about lists. Visiting grandchildren today and thinking of Santa who keeps a list, and he’s “checking it twice.” And thinking about it, our lives come down to lists. There’s the voter’s registration list, the grocery list, the vendor list, the client list and assorted mailing lists. You might say the list (bad pun intended) is endless.
When it comes to e-mail marketing, there’s one list you always want to have in the back of your mind: the list of forbidden spam words. (more…)
Create a Mean Lead Generation Machine
When it comes to creating revenue and keeping your cash flow positive, one oft overlooked item is generating new leads. Keeping that sales pipeline full is one way to stay ahead of the competition. In today’s marketing environment, it is important to understand and implement how your Web site can play an important role in this process.
Your Web site should be more than just an information repository about your company and the services it provides. Information on the Internet is not meant to just flow one way. The site can and should provide the user with important information, but it can also be a tool by which they submit information to help you in your marketing efforts. (more…)
Your message. Their Inbox.
How many times did you check your e-mail today?
If you’re a tech-savvy 21st century business professional (and chances are you fit that description, since you’re reading this blog), you probably open your Inbox several times a day. A dozen maybe? We all check our e-mail more than we care to admit. And some are absolutely addicted to checking email. (more…)
