If your business is active in Internet and social media marketing, you may have to make some significant changes by December 1st, 2009
The Federal Trade Commission (FTC) recently announced revisions to its guidelines for endorsements and product reviews – guidelines, we might add, that before now hadn’t been revised in almost 30 years.
According to an article posted by CNN, the guidelines affect product endorsements that appear in a “New Media” format, such as on blogs and social media sites. The upshot of the revisions is this: If an individual or company is being compensated in some way – be it money, free products or some other form – to endorse or review a product on a blog or social media site, they have to disclose the relationship publicly. If they fail to do so, they could risk a fine of up to $11,000 per incident.
(more…)
blogs, social media marketing
