Merrily Orsini's Thought Leadership

National Paralegal Reporter: October/November 2005

As people seek ways to avoid institutionalized care, the increase in home health care and non-medical home services is quickly taking the place of other care options such as nursing homes. Article used with permission of the National Federation of Paralegal Associations, Inc. (C) 2005 National Federation of Paralegal Associations, Inc. <<read[…]

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Success in Home Care: August 2005

In today’s media- and information-saturated world, there’s no substitute for instant name recognition. Referrals are won and lost in the few seconds it takes a potential client to determine their gut impression of your agency’s services. <<read more>>

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Private Duty Insider: April 2005

Brand establishment was the central theme of a seminar provided by Merrily Orsini, private duty manager-turned-marketing guru, at the 2005 NPDA Conference. From an article in the Private Duty Insider, “NPDA reports that 225 private duty managers attended its three-day meeting, the largest crowd drawn by the 650-member organization in[…]

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The Pathfinders: Spring 2004

Mentors help students find their way. Stephanie Mattingly couldn’t help being a little nervous. It was January 2003, and the University of Louisville junior was on the way to her first meeting with Merrily Orsini, the businesswoman selected to be her mentor. Orsini, president of My Virtual Corp., a Louisville[…]

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Homecare Regulation & Quality: April 2004

Counter bad private duty press with your own positive PR messages. Looking to generate good media for your private duty home care operation? “Before setting out a marketing/public relations campaign, it is imperative to understand who your customer is and the messages they should be getting about your company,” Merrily[…]

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