Merrily Orsini's Thought Leadership

The Private Duty Source: March 2007

Creating Buzz for Your Private Duty Agency: A Checklist for Home-Care Public Relations – When introducing a new business to the community or providing information regarding an existing business, there are some specific pieces of information you should include in your promotional materials. <<read more>>

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Success in Home Care: March 2007

Rev Up Your CEU For Continuous Marketing – Take your continuing education program to the next level and you’ll not only garner 10% to 15% more referrals on average, you’ll also bring in thousands of dollars in new revenue. <<read more>>

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Private Duty Insider: March 2007

How to Craft and Deliver Direct Mail that will Generate Referrals – To achieve a direct mail campaign that will yield inquiries and sales, include information that is helpful to either the potential client or referral source.  Matching wants and needs is crucial to your success with direct marketing. <<[…]

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Business First: February 2007

The home-care industry must address concerns as the number of older Americans increases – Since Kentucky State Data Center director Ron Crouch started alerting Kentuckians about the effects of an aging society several decades ago, and how Kentucky is ahead of the curve as to what America will look like as[…]

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