Merrily Orsini's Thought Leadership

Private Duty Insider: April 2005

Brand establishment was the central theme of a seminar provided by Merrily Orsini, private duty manager-turned-marketing guru, at the 2005 NPDA Conference. From an article in the Private Duty Insider, “NPDA reports that 225 private duty managers attended its three-day meeting, the largest crowd drawn by the 650-member organization in[…]

Read More »

The Pathfinders: Spring 2004

Mentors help students find their way. Stephanie Mattingly couldn’t help being a little nervous. It was January 2003, and the University of Louisville junior was on the way to her first meeting with Merrily Orsini, the businesswoman selected to be her mentor. Orsini, president of My Virtual Corp., a Louisville[…]

Read More »

Homecare Regulation & Quality: April 2004

Counter bad private duty press with your own positive PR messages. Looking to generate good media for your private duty home care operation? “Before setting out a marketing/public relations campaign, it is imperative to understand who your customer is and the messages they should be getting about your company,” Merrily[…]

Read More »

Business First: November 2003

A Web-based communications agency, corecubed, was launched this month when officials of Louisville-based My Virtual Corp. decided to form a separate entity to focus on public relations, design and marketing. <<read more>>

Read More »