Merrily Orsini's Thought Leadership

Courier-Journal: July 2006

Merrily Orsini appointed to advisory board – The Private Duty Home Care Association, an affiliate of the National Association for Home Care and Hospice, has appointed Merrily Orsini to its advisory board. She is managing director of corecubed, a Louisville marketing communications firm. She was a pioneer in the geriatric[…]

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Business First: July 2006

Core values: Entrepreneur Merrily Orsini – Merrily Orsini is the managing director of corecubed, formerly known as My Virtual Corp., which is an integrated marketing, design and public relations company. corecubed has eight full-time employees and nine associates who do contract work for the company. Orsini talked with Business First[…]

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Business First: May 2006

Boost Your Bottom Line Through Positive Publicity – Have you ever turned on the news or picked up a newspaper and been surprised — or jealous — to find a profile on your biggest competitor? Public relations strategy is one of the most cost-effective ways to influence target audiences, establish[…]

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Lane Report: March 2006

Louisville’s First Lady of Home Care – Merrily Orsini turned social work lessons into a home-health legacy Merrily Orsini pioneered the geriatric in-home care business in Louisville in 1981 when she founded Eldercare Solutions. With a master’s in social work from the University of Louisville, Orsini used her education in[…]

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Home Health Care Management & Practice: February 2006

In this article, Merrily Orsini discusses the basics of marketing for the private-duty industry and how to develop a strategic marketing plan. She also provides tips on building successful sales and using lead-generation strategy, providing readers with practical ideas for marketing success. <<read more>>

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