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    Feb 11 2014

    Employer Mandate Component of Affordable Care Act Amended

    Posted by Merrily Orsini

    Home Care Agencies Get Respite from ACA

    The Affordable Care Act’s Employer Mandate Amended

    A crucial decision that affects home care agencies was made yesterday as the Obama Administration postponed some crucial parts of the Affordable Care Act relating to the Employer Mandate .

    The IRS issued a Final Rule February 10, 2014, changing the implementation of the employer mandate provisions of the Affordable Care Act to ensure a gradual phase-in of the employer mandate.  For 2015, the rule states that the employer responsibility provision will generally apply to larger firms with 100 or more full-time employees. In 2016 the mandate will apply to  employers with 50 or more full-time employees.

    A Fact Sheet issued by the US Treasury Department gives details on implementing the employer shared responsibility under the Affordable  Care Act (ACA) for 2015.

    Another bright spot for home care agencies was introduced to the House of Representatives on February 4th defining a full-time employee as working 40 hours instead of the 30 hours that was originally proposed as a component of the ACA.

    According to a release by the Home Care Association of America, “The bill would repeal the 30-hour threshold for classification as a full-time employee for purposes of the employer mandate in the Patient Protection and Affordable Care Act and replace it with 40-hours.  The bill has the support of 201 members of Congress and was passed out of Committee on a vote of 23-14.”

    Check the Federal Register for updates.

    Both of these actions are very good news for home care and home health agencies.


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    Jan 31 2014

    Keeping up with the times is a differentiator for home care agencies. Are you keeping up?

    Posted by Merrily Orsini

    Stuck in the past?

    Are you ready for the future?

    Ever wondered why some agencies are successful and others are not? All you have to do is take a look at their ideas and relationship to two things: quality and communication.

    The home care agency of the future is going to be all about quality. For it is reaching for quality as a component of the operations of the agency that will make it achieve quality. Then, communicating that quality in a variety of ways: branding, media, events, education, networking.

    Tomorrow the 2014 Home Care Pulse Benchmarking study opens. Why are we partnering with Aaron Marcum and his team to offer the study?  Why are we such proponents of participation in the study? It is because an agency that measures results knows what to change, and can use that measurement to track changes. Otherwise, it is all guess work.

    And, what does the benchmark study say about successful agencies, the MOST successful agencies? They embrace marketing. In fact, on average, the leaders in home care spend 3.4% of their revenue on marketing. The successful agencies know that it is only by a) having a marketing strategy and b) implementing it and c) tracking for results that they will continue their growth. And, committing resources to marketing is essential for success.

    So, are you ready to participate in the study? If not, there are easy instructions as to what data your agency needs to collect to participate, and that will make completing the study easier.

    Are you ready for marketing? corecubed’s MOST Program is simply the best marketing program in the industry. There is nothing like it, and, if you have not heard about it nor experienced it, join us this upcoming Wednesday for a look at it. I will discuss the strategy behind it and Marissa Snook, MOST Program Administrator, will take you inside the web based portal where you can access the world’s best home care marketing collateral and community educational materials.

    So, do not be stuck in the past. Get ready for the future and participate in the study and check out MOST.


    Jan 16 2014

    Attracting Longer Term Higher Paying Clients

    Posted by Merrily Orsini

    Focus on Profitability is Topic for Webinar January 16, 2014

    corecubed and HCAOA webinar Jan 16, 2014

    Profitability is the key to success for any business, and sometimes higher revenue or more billable hours does not translate into profitability. In home care, for instance, if increased billable hours are short term with high staff turnover, the hours become not profitable. One strategy for success in home care is to reach for the higher level clientele.

    Join Marissa Snook, MOST Program Administrator and me in a Home Care Association of America sponsored webinar today as we discuss how providing a high quality service, and marketing it as such, allows the capacity to really focus on the longer term, higher paying clients that need a lot of support to stay at home from frailty to the grave.

    You will find out what it takes to actually focus on quality and the provision of a higher level of service, and how to market that. In order to reach the higher level of clientele, agencies must position themselves as experts in the field, and have every marketing communication emanate quality.

    In today’s webinar you will learn the correlations between offering a higher level of service and:

    a) how your agency is branded
    b) how and what you use for education for referral sources and families
    c) how your agency is positioned
    d) how your agency goes to market.

    The strategy behind this specific home care model benefits both the agency, because it’s more profitable, and also the clientele, because the agency can better support them in their desire to remain at home.

    There is still time to register for today’s corecubed and HCAOA webinar at 3 PM Eastern time. Won’t you join us?


    Jan 14 2014

    Participate in the 2014 Private Duty Benchmarking Study

    Posted by Merrily Orsini

    corecubed is proud to partner with Home Care Pulse for the 2014 Benchmarking Study

    Private Duty Benchmarking Study for 2014

    There is so little information on the private pay industry in America because it is largely unregulated, and it varies widely from state to state. February 1st  is the opening date for participation in this 5th annual study, largest (and only really) national study of private pay home care. corecubed, in partnership with Home Care Pulse, invites your agency to participate this year by taking the 2014 Survey during the month of February.

    Hundreds of home care businesses participate throughout America each year. It’s sponsored annually by Home Care Pulse and the Home Care Associations of America (HCAOA). Since we estimate there are upwards of 15,000 agencies, it would be great to up this participation number. I personally use this study in consultation with home care agencies across America because it provides standards against which to measure success.

    To get the most out of the results, it takes some planning and preparation so numbers are accurate. Each agency should prepare for the survey, by visiting before February 1. Download the 2014 Prep Worksheet, which will give you a full preview of the survey questions and help you prepare your responses. With your completed Prep Worksheet, you’ll be able to take the online survey in less than 15 minutes, when it opens in February.

    Immediately after you complete the 2014 Survey this February, you’ll receive your 2014 Personalized Report. This free report provides you with powerful key performance indicators for your business, including information on profit & loss, sales close ratios, caregiver turnover, referral growth, complete survey responses and much more! You’ll be able to compare your results to the latest industry benchmarks when the full survey results are published in the “2014 Private Duty Benchmarking Study” this April.

    Plan to participate and prepare now! The 2014 Survey opens on Saturday, February 1st. Visit to download the Prep Worksheet and learn more about the benefits of participating in the 2014 Survey.