The senior care industry is on the rise, as the first wave of Baby Boomers leading the “Silver Tsunami” will hit 65 in 2011. With life expectancies longer than even a generation ago, the number of people in the US aged 65 or older is expected to be 71 million by 2030 – more than twice what is was in 2000. Now is the perfect time to capitalize on this trend by starting or buying a non-medical home care business.
Entrepreneurs interested in claiming a stake in the growing elder care industry will likely have questions: “Where do I start?” “What are the costs associated with starting a business?” “Am I the right person to have a business?” “What tools do I need?” “How do I go about marketing my business?” “What procedures, forms or resources are available for my new business?”
Plan now to attend my FREE Webinar on Monday, February 15, 2010, from 4 to 5 pm EST, and find out the answers to many of the questions you may have about starting and running a successful home care agency. Read the rest of this entry »
“Forget ROI in regards to social media. Look instead at what your company stands to lose by not being there,” writes Don McCauley in an article for EzineArticles.com.
So how can you measure social media ROI? Understand that some benefits of social media will be intangible. It’s not always easy to put a dollars-and-cents figure on social media returns. Read the rest of this entry »
It’s a legitimate question. Much has been made recently of the supposed power of social media marketing. As experts declare social media to be the new chessboard where all the best branding moves are made, marketers are rushing to their keyboards to post Facebook statuses and tweet to their hearts’ content.
Click here to see this dynamite video on the real value of social media marketing, done right.
Most people want to know what is the return on investment with Social Media as a marketing tactic? Read the rest of this entry »
Growing a home care agency is a busy, challenging task. Many times agency owners have come from other industries or are simply focused on providing good care. Marketing in the home care world is different. Period. If you have questions about what it takes to succeed or are looking for expert marketing tips, I invite you to attend my Marketing 101 webinar in February. I’m starting a series of webinars, geared to touch on all the hot marketing topics for today’s home care agency. This is the first in the series. Best of all, its FREE!
It’s cliché to say that social media has revolutionized the way agencies reach clients-marketing. It’s more accurate to say that it quietly snuck up behind traditional old school marketers, whopped them in the head, turned their universe inside out and then sent them a tweet about it.
In fact, social media – that is, interactive networking Web sites such as Facebook, Twitter, MySpace, Flikr and Linkedin – may someday be seen as one of the most innovative marketing tools ever to come out of the early 21st century. Make no mistake: It’s not an automatic guarantee of marketing success, (and as we learned from the dot com bust of the 1990s, neither is an online presence) but – in moderation and wielded skillfully – it can be a valuable asset. Read the rest of this entry »
Happy New Year! Hopefully you and your family enjoyed happy holidays over the past two weeks. Take some time in January to look back and evaluate both the successes and the shortcomings your company experienced in 2009. Now’s the perfect time to stop, take stock and make adjustments so that 2010 brings even greater prestige and prosperity to your business.
In keeping with my last sharing of classic TV marketing campaigns, I am bringing you Part II of the list. Enjoy the humor, the creativity and the bizarre inspiration that brought you these successful commercials from the past. And start thinking today of how you are going to reach your target market in 2010 and let corecubed be a part of the process! Read the rest of this entry »
Enjoy some Christmas punch on corecubed. After all, you can’t be all business all the time!
For your enjoyment are some fun examples of the all-time number-one most popular television ads to ever grace your screen. Read the rest of this entry »
Industry veteran and Private Duty Business Manual author, Merrily Orsini, MSSW, is a member of the Board of Directors for the National Association of Home Care and Hospice and serves as the Chairman of the Private Duty Homecare Association.
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