What the app?
Just read a tiny article sent in my daily business journal headlines that noted during the last week of 2011, 1.2 million iOS and Android applications were downloaded. (According to Flurry Analytics.)
According to Wired.com reports, this last week of 2011 was the biggest week ever for app downloads. Many of these downloads, about 500 million of them, were by users in the United States. Another stat noted was that a record number of new Android and iOS devices (nearly 7 million) were actually activated on Christmas day.
So, what does this mean? Mobile devices are here to stay with usage growing daily, exponentially. And, from a marketing perspective, it means that you had better have anything that a customer needs to know readily available online, and mobile enabled.
One of your new year’s business resolutions should be “mobile enable”.
Visit the family of corecubed websites for homecare marketing products and services
Private Duty Home Care Leadership Summit & Expo, Pre-Conference Intensive Workshop
For the first time ever, the 2012 Private Duty Home Care Leadership Summit & Expo will host a pre-conference intensive workshop for leaders in home care. Operations Toolbox: Nuts & Bolts of Building Systems & Sustaining Profitability will focus on how to run a profitable home care agency from experts who either are doing it or have done it. It’s a home care conference session not to be missed!
The pre-conference workshop will happen Monday, January 23, 2012, from 8:30-11:45 a.m.
Topics covered:
- How to set up a private duty business correctly.
- Chart of accounts.
- How to read a P&L statement.
- Cash flow and profitability.
- What is the best way to classify home care for accounting?
- Dashboard – division of types of services, by hours scheduled.
- From tuck-ins to wake-ups to live-ins, and the costs related to each as a way of determining service mix.
- Caregiver types, pay and responsibilities.
- Referral sources by type.
- Admissions by source – understanding where referrals come from that are turning into real clients.
- How to get more of the clients with the higher revenue.
- Service offerings that make the most money? Differing offerings and how to measure and manage each.
- Caregiver turnover ratio and how to figure.
- How to develop a profile for the ideal caregiver and orientation.
- Screening and hiring processes and training.
Enjoy the chance for unbeatable professional development, and learn from educational sessions on effective operations, marketing and human relations at this year’s Private Duty Home Care Leadership Summit & Expo. For more details about the conference, please visit: http://www.nahc.org/Meetings/PD/12/program.pdf.
Home Care Webinar: PDHCA with AGS Foundation for Health in Aging to discuss Fall Prevention
The Private Duty Homecare Association (PDHCA) is pleased to announce their first educational webinar of 2012! PDHCA’s “Help Choose Home” webinar series serves to educate and help families plan for the best home care suitable for their loved ones. January’s webinar, Fall Prevention, recognizes that falls in the home are not a normal part of aging and there are steps that can be taken to make the home a safer environment to age in place. Joining PDHCA in January as their partner is the AGS Foundation for Health in Aging.
Head to www.helpchoosehome.com for more information.
Attendees will learn about:
- How to address fall risks in the home
- Tips on proofing the home for falls
- How in-home care can help prevent falls
- Resources for fall prevention education
Webinar details:
- When: January 10, 2012 at 7pm Eastern
- How: Register here – https://www2.gotomeeting.com/register/813847586
Department of Labor Issues Proposed Rule Changing Companionship Services Exemption under the Fair Labor Standards Act
The U.S. Department of Labor released yesterday a Notice of Proposed Rulemaking (NPRM) setting out significant changes in the companionship services exemption under the federal minimum wage and overtime law, the Fair Labor Standards Act (FLSA). If the proposal becomes a final rule after the public comment period, the changes will effectively require that all home care and hospice companies pay overtime compensation to personal care attendants, home care aides, and home health aides whenever such employees exceed the 40 hour weekly threshold for hours worked. Minimum wage requirements also will apply, but that impact in home care is only incidental as nearly all the employees are compensated at or greater than minimum wage levels already.
If you own or operate a home care agency, you can help by taking this survey:
http://homecarepulse.f67ee7dc5908.sgizmo.com/s3/
The proposed rule has been long expected as both President Obama and Labor Secretary Solis had voiced strong support for a change as early as the 2008 presidential campaign. The White House held a public unveiling of the proposed rule yesterday presenting it as part of the President’s efforts to take action outside of Congress. (more…)
