Merrily Orsini's Thought Leadership

About Merrily Orsini

Expert in Aging Care Services

Merrily Orsini, MSSW, Aging Care Services Expert

Merrily Orsini’s professional background is solid with aging care issues and solutions. Leadership is in her genes. Her business ownership began in 1981 with a geriatric care managed in-home care agency, a venture that garnered her the prestigious EY Entrepreneur of the Year Award in 1996. She would later sell that business and in 1998 found corecubed, a full-service marketing, design and SEO company that focuses on digital integrated marketing for home care and aging care services. Orsini combines her skills in technology with her expertise in communicating and a fondness for interacting with people in all that she does.

Recognized nationally for her expertise in strategic marketing for aging related services, particularly home care and home health services, Orsini is involved in numerous organizations within the home care industry. As an expert in private duty home care (home care for which one pays a fee), she consults with businesses on how to add private duty to other models, and is active in the industry at a national level. She is the immediate past Chair of the Private Duty Homecare Association of America, and recently served on the board of the National Association for Home Care and Hospice. Following her board membership and chairmanship, she served as the Chief Strategic Officer for the Private Duty Homecare Association. A regular speaker at conferences and events across the country, Orsini has solidified her place as one of the industry’s thought leaders in the future of home care in America, including “retail” concierge home care services, marketing and communications, industry trends and incorporating technology into aging services. For a list of Merrily’s presentations for keynotes, conference sessions and webinars, please contact us or look at her bio information.

Orsini’s corecubed team implements some of the best sales and marketing collateral and websites available in the aging services industry today. SEO is a specialty, and the team’s in-depth knowledge of digital marketing and aging care and home care makes corecubed the preeminent SEO business in the industry. The team expertise in social media, from set-up to strategy to implementation, is cutting edge and setting industry standards for engagement.

Since its inception, corecubed has won multiple awards, including two Gold Aster Awards in 2016, two Gold Aster Awards in 2015, and a Gold and a Silver in 2014. In 2012 corecubed won a GOLD American Business Award, the prestigious Stevie Award, for the best non-profit website in America, a site which also won a Web Marketing Award for setting a standard of excellence. The Mature Media Award for home care marketing material is also a 2012 feather in corecubed’s cap. In 2011, corecubed garnered a coveted Webby Award nomination, the industry’s highest honor, three Silver Aster Awards for medical marketing, and a Gold Award in Healthcare Advertising. In 2009, Orsini’s MOST Program (a marketing program designed specifically for the home care industry) was a finalist for the Stevie Awards Marketing Campaign of the Year. Working Woman Magazine named corecubed one of the 25 Best Woman Owned Companies in America in 2008, and Orsini was honored as Louisville Magazine’s Digital Age Entrepreneur in its 2008 “Best of Louisville Awards.”

Orsini holds a master’s degree from the University of Louisville, has served as a workshop leader and speaker on the local, regional and national levels since 1988, and her company serves marketing clients in over 35 states, in Canada and abroad. Visit corecubed to see a selection of client work.

Tweet Merrily at @MerrilyO and find her on Facebook at She is also active on LinkedIn under merrilyorsini and Pinterest at MerrilyOrsini. Merrily Orsini has a Google+ page as well.

Find out more about Merrily Orsini speaking at your event.