Laurie Orlov writes Aging in Place Technology Watch and today’s post asks a crucial question about who is monitoring the health and wellness apps that are being developed by many. “Entrenched social media tools like Facebook, Twitter, LinkedIn et al. make it different; the rise of smart phones and tablets as platforms, so different; and the rise and fall and rise of crowd-funding make starting up a company very different; boatloads of blog sites offering a cacaphony of tidbits also makes learning about new technology difficult — and different,” writes Orlov.
Her explanation of why there is so much information on new technology, is also a great explanation of why marketing aging care services and marketing home care is changing. Not only is technology changing and filtering through to all ages, but, along with the telehealth and telemonitoring aspects that are changing in everyone’s lives, how we interact with others, whether communicating or exploring options, is also changing.
No one is monitoring the new communication devices and medical recording devices that are being developed at the app level, but, also, no one is able to monitor or track how technology is changing how the patient communicates with the doctor, how the family communicates with the team providing care to a frail loved one, and how the family caregiver is getting help and support through technology. The role that enhanced communication plays in the sales process, in the education process, in the decision making process…all of these are changing as well, and we are just at the beginning.
Join us for an informative webinar on how the new technology is being put to work with education as marketing, on our next MOST webinar. Read more about this and sign up now online here