Merrily Orsini's Thought Leadership

Boomers Take Note: Social Security Goes Mobile

kids using technology early

When these kids get to be seniors technology will be second nature

Social Security has created a new mobile site for smartphone users. Apparently customer service expectations exceeded the old capacities, so Carolyn W. Colvin, Acting Commissioner of Social Security, announced a new mobile optimized website, specifically aimed at smartphone users across the country.  For children, using a smart device is now second nature, so let’s see if the Boomers will agree that it is time for us to move more research from the PC to the mobile device. As as aside, we, at corecubed are seeing more mobile device usage, but it is still under 20% for those seeking resources online.

I digress, so back to Social Security. If you visit the agency’s website, www.socialsecurity.gov, via smartphone (Android, Blackberry, iPhone, and Windows devices) you will be redirected to the agency’s new mobile-friendly site! Yeah!

Once there, take a look at the new mobile version of Social Security’s FAQ’s, an interactive Social Security number (SSN) decision tree to help people identify documents needed for a new/replacement SSN card, plus mobile publications in both English and Spanish.

There really is a lot of information and detail involved in decisions for Social Security, so now most of these are available via smart phone/device. Things you can do there: learn how to create a personal my Social Security account to get an online Social Security Statement, learn more about Social Security’s award-winning online services, and connect with Social Security on Facebook, Twitter, YouTube, and Pinterest.

Also, for people unable to complete their Social Security business online or over the telephone, the agency also unveiled a new mobile field office locator. The new mobile office locator has the capability to provide turn-by-turn directions to the nearest Social Security office based on information entered by the person.

This is a public service announcement from corecubed. Hope it is helpful to those savvy seniors (does it not feel weird to be a designated  verified, established senior?) And, you  might ask, what does this have to do with marketing? If you target a population that is nearing that 66 age mark, then they will be hungry for information to help them make a decision about Social Security. So there!