Merrily Orsini's Thought Leadership

Ground Zero for Aging care

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An article on AdAge Mobile  this past Sunday discussed the efforts underway in Louisville, Kentucky, to be the center for aging care services. Here is an excerpt: “Plenty of like-minded companies have already come. Louisville, best known for bourbon and the Kentucky Derby and as the birthplace of Muhammad Ali, has quietly become a national hub for aging-care companies, thanks to smart municipal branding and a nurturing corporate environment that is redefining Southern hospitality. The city boasts more corporate headquarters in the field than anywhere else in the U.S., accounting for more than 18,000 employees and some $48 billion in revenue, according to city figures. Companies calling Louisville home include insurance giant Humana, Fortune 500 long-term-care hospital operator Kindred Healthcare and Signature Healthcare, which runs long-term-care centers in seven states and moved its headquarters to Louisville from Florida in 2010.”

From the humble start of Elder Care Solution, which I founded in 1981, to a city wide effort, I have been involved intensively along the way.  How exciting to now be at the center for a targeted segment that is now a popular and targeted effort from many.

Visit corecubed to see some of the ways we are continuing to help those businesses that provide aging care services become more successful through communication, branding and engagement.