Merrily Orsini's Thought Leadership

Baiting the Hook for Successful Home Care Marketing

baiting the hook

For some businesses, the customer knows nothing about them until a need arises. There are many examples, but home care stands out. The astute marketer faces a difficult challenge here—how do you market a product if no one knows they need it until they REALLY need it? The answer lies in using the right bait. Here are some market-tested, proven techniques that can help you reel in the big one.

Unlock the power of networking. When the need for your service arises, how can your company get their attention fast enough? The key is networking BEFORE your service is needed. An army of contacts and professionals in similar industries can help connect you with your prospective customers on short notice. And, nothing speaks louder than community involvement. Don’t hesitate to be a part of something. Volunteer for local groups related to your industry, like Habitat for Humanity or the local Chamber of Commerce.

Have a story to share with the media. Why not offer yourself up as an expert? Consider appearing as a guest on your local affiliate’s noon show, or on the local radio talk show to share some of your insights. Viewers and listeners need expert help.

Make sure your website is on page one. These days, consumers are conditioned to finding the information they need at the moment they need it. The Internet is a 24/7 virtual business referral source. You just need to make sure your company is at the head of the line to get those referrals. One way to get that job done is to make sure your website is at the top of any Google search. Paying careful attention to SEO – Search Engine Optimization – can help you identify keywords and other tricks of the trade to place your site at the top of the list.

If you’d rather someone else do the fishing for you, why not call me? Our marketing experts have the skills to bring in the catch. Whether you need an aggressive PR campaign to get the media’s attention, a monthly marketing communications regimen with our MOST program, or a corporate rebranding strategy, corecubed can help you land that big fish.