Merrily Orsini's Thought Leadership

Pinterest and Social Media as Marketing Tools

Pinterest is the fastest growing social media platform in 2012Measurement and results. These are key to making marketing decisions, but many businesses fail to look at the results from campaigns and make hard decisions based on those results. Fortunately, there are those who DO measure, and some of the results are interesting. What is for certain is that marketing strategy is rapidly changing as are ways that consumers find and react to information.

Pinterest makes sharing easy

Social media has gone viral, and social media, although still in its infancy is a game changer. Note some of the latest findings from the “2012 Digital Marketer: Benchmark and Trend Report”

  • Ninety-one percent of today’s online adults use social media regularly
  • Revenue per email averages two times higher for “friends and family” campaigns
  • Twenty-eight percent of smartphone owners watch videos on their phones in a typical month
  • Pinterest is now the third most popular social networking site behind Facebook and Twitter
  • Ninety-two percent of businesses feel their contact data is inaccurate in some way

What can YOU learn from these results?

#1.  Start looking at how your business can incorporate social media into its marketing strategy.

#2. Get some help in understanding how to utilize your businesses contacts in the best way

And, if you want some professional help, call corecubed and we will provide the guidance you need. In the meantime, check us out on Pinterest!