Merrily Orsini's Thought Leadership

Different, Yet Effective: Branding for 2 Home Care Industry Vendors

Zeroing in on growing our clients’ businesses using strategy, unique branding, and personal messaging means each campaign and rebranding effort turns out totally different, yet very effective, every time. Let’s take a closer look at two home care software companies, HomeTrak and Arrow (corecubed clients), and their two completely different, yet effective, results.

HomeTrak is an industry leader in home care business management and scheduling software. corecubed accepted the challenge of creating an interesting look for their new Companion software program. Specifically, we were tasked with everything from logos, brochures, and CD covers all the way to a new trade show booth and web presence. corecubed helped HomeTrak Companion make an impression with both new clients and those who have been loyal customers for years.

 

 

 

 

 

Now, consider our work for Arrow, which offers a niche market home care software product to agencies requiring complex reporting requirements based on a variety of payment sources. Their main customer base is in New York, but they also have clients in nine other states. They came to corecubed for rebranding, new messaging, and a strategy to grow their already successful company.

 

 

 

 

 

When you hire me and my team of marketing experts, you receive open ears and brilliant creativity that brings out your voice in a fresh, unexpected delivery. Pop over to corecubed’s online portfolio to browse our work—and start imagining the facelift you’d like for your home care agency or company.