Content is king! (But visuals add the crowning touch.)
Posted by Merrily Orsini
Hopefully, if you are in business, you have interesting, unique things to say about your business. According to the findings of a recent survey conducted by HiveFire, Inc., it turns out that your personal reflections, advice and comments on industry trends are what your target audience really wants to read about. I’ve known since I starting blogging, using social media and writing newsletters that the more original the content is, and the more engaging and contemporanious it is, the more success you will find in reaching new listeners. So, if you enjoy writing, and can make it interesting, then write, write, write, and marry the content with a visual as much as possible.
Stay engaged to what your peers are saying and I guarantee you will easily have much more to contribute. The survey results also find that capturing reader attention can be as easy as adding a photo or image to your post. With this advice, sharing via blog, Twitter or Facebook once or twice a week can be a piece of cake.
Recently, I wrote about visual marketing and how relevant graphic campaigns—with the launch of Pinterest and Facebook Timeline—are with today’s audience. Read the post and my earlier posts about home care marketing tips, and you’ll soon realize even more how all the dots of marketing strategy connect, and how a healthy online presence is so important.
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