Merrily Orsini's Thought Leadership

Is Social Media Relevant to Marketing Efforts?

Why is this still a question? Latest usage reports for FaceBook are incredible. A report today on ZD Net states that  “the social networking giant saw its users spend an average of 10.5 billion total minutes per day on the site in January 2012. That number is only for desktop use, meaning it would be even higher if mobile devices were included.”

And the estimate from FaceBook in its IPO filing was that it ended 2011 with 432 million monthly active mobile users. FaceBook  also revealed for the first time the number of monthly users who only access the site from a mobile device: 58 million, or 13.4 percent.

If that is not enough for you to be a believer, the article published today goes on to say, “From January 2011 through January 2012, Facebook.com has been the number one online property accessed through personal computers worldwide as measured by total minutes spent and total page views, according to a comScore Media Metrix report dated February 2012. On average, users in the aggregate spent more than 10.5 billion minutes per day on Facebook on personal computers during January 2012. Aggregate minutes per day increased 57% and average minutes per user per day increased 14% during January 2012 as compared to January 2011.”

My fabulous team at corecubed can set up social media accounts, create a strategy for success, and implement! We know the value of social media as well as traditional media in marketing, and are staying ahead of the curve.

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