Merrily Orsini's Thought Leadership

What the app?

Just read a tiny article sent in my daily business journal headlines that noted during the last week of 2011, 1.2 million iOS and Android applications were downloaded. (According to Flurry Analytics.)

According to Wired.com reports, this last week of 2011 was the biggest week ever for app downloads. Many of these downloads, about 500 million of them, were by users in the United States. Another stat noted was that a record number of new Android and iOS devices (nearly 7 million) were actually activated on Christmas day.

So, what does this mean? Mobile devices are here to stay with usage growing daily, exponentially. And, from a marketing perspective, it means that you had better have anything that a customer needs to know readily available online, and mobile enabled.

One of your new year’s business resolutions should be “mobile enable”.