Merrily Orsini's Thought Leadership

Inbound & Outbound Marketing: A Perfect Marriage

Continuing the inbound marketing conversation, let’s talk about how to marry inbound and outbound marketing campaigns for optimum reach in today’s crowded home care market. Outbound marketing efforts, like PR, advertising, direct mail, and email campaigns are a vital part of an agency’s success. But, when combined with inbound marketing tools like blogs, social media, and search engine optimization (SEO), the two make an unstoppable pair.

Due to the advancement of mobile technology and ad screening/blocking software, businesses of all kinds are focusing more on being found online than pushing their products and services out to potential clients. Knowing your target audience can help you narrow down your focus and attract the clients that are most likely to buy what you’re selling.  This blog from corecubed provides more information on how to use inbound marketing to get clients knocking at your door.

For home care agencies, regular blogging, maintaining a presence on social media sites like Facebook, Twitter, and LinkedIn, and optimizing websites for search engine rankings are the top ways to boost your inbound reach and ensure you can be found online.

Want a visual of how inbound and outbound marketing work together? This handy infographic should do the trick.

Inbound Marketing Infographic

Click image to enlarge