It’s no surprise that I’m back on the road this weekend. September has been jam-packed with trips and speaking engagements. Next week, I have the privilege of presenting twice at the National Association for Home Care & Hospice (NAHC) 30th Annual Meeting & Exposition in Las Vegas, which runs from October 1-5.
On October 2, I will take the podium as the expert on private duty home care during the general opening session, and on October 3, I’ll lecture on marketing with today’s technology.
My experience spans nearly all aspects of the home care industry—from owning and operating a home care agency to serving on national boards and influencing political leaders on home care issues. Today, I’ve assumed the role of home care marketing expert and provide counsel to national organizations and businesses on aging and care issues as well as strategic marketing for products aimed at those targets. I’m also armed with strategic knowledge of the latest developments in mobile technology and social media, a new frontier for leaders in home care—so I aim to introduce a fresh marketing perspective that is relevant to audiences today.
More details about the NAHC 30th Annual Meeting & Exposition can be found here. Have questions about marketing your own home care agency? I would love the opportunity to strategize your marketing needs.