Merrily Orsini's Thought Leadership

Words that speak to you in a meaningful way

Continuing with tips for social media newbies, here are some Facebook items that might help you get started.

  • Create an engaging profile. A business account on Facebook is a bit different than a personal account in that, instead of requesting friends yourself, your business will be “liked” by others. Because of this, you’ll want to create a page with relevant and informative content that will help draw friends and clients to you. For starters, make sure your contact information, website and business hours are listed in the info tab of your profile. You can also add photos, videos and post events that those following your profile can RSVP to.
  • Connect with your community. Facebook makes it relatively easy to post different types of media, from text to videos to links. This allows you to create targeted content that your Facebook followers can appreciate and comment on, allowing them to feel like they are a part of your organization. For example, post event invitations for fundraisers or other promotional events and follow up with videos of these events, or post an article that is relevant to your company and clients and link posts from your company’s blog.
  • Control your brand. Once you engage in conversation with others on Facebook, you’ll need to closely monitor the posts and comments that you receive. Facebook users can post not only compliments, but also questions and criticisms about your business. Dedicate time to review and respond to any queries or negative remarks posted on your page in order to maintain your business’s integrity.

Most of all, enjoy sharing. If you do not like interacting with others, you won’t enjoy social media. And, if you have nothing to say, then don’t say it! Spend your time linking to others whose words do speak to you in a meaningful way.