Merrily Orsini's Thought Leadership

Pretty darn good at internet marketing!

corecubed specialized in Internet marketing, but it took a strategic corecubed team retreat this past week for us all (except one) to agree upon that. Since 1998 we have been building websites, using search engine marketing strategy, and helping clients grow their businesses using the internet. So, this morning, I went to Wikipedia to see what the thoughts were on internet marketing, and here is what I found. Should be no surprise that Wikipedia says that internet marketing is also referred to as i-marketing, web-marketing, online-marketing or e-Marketing,” and “is the marketing of products or services over the Internet.”

Wikipedia goes on to say that “The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.”

And, it was if we wrote this about our company, since Wikipedia continues to explain that “Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.”

We used to tout that we were interactive marketers, and that also fits in this definition as Wikipedia expands it to “Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.”

So how does Wikipedia define “Marketing”? As “the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.”

So one last definition is that of customer relationship management (CRM) as “a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes.

Now I cannot tell you how good it feels this morning, and going into this week to know that we are defined, all on one page as to what we do, and charging forward to continue the good work we have been doing for the last 13 years, but with a definition of what that work is! Go team corecubed. And visit our website to see an example to showcase that we do know internet marketing and are pretty darn good at it!