Archive for August, 2010
Making informed decisions about home care
In a first ever national webinar focused towards families and consumers, the National Private Duty Association (NPDA) is hosting Home Safe Home: Making Informed Senior Care Decisions, an educational event that covers advice on hiring a home care provider. This live and interactive consumer-oriented event will be offered Sept. 23, 2010, at 8 p.m. EDT.
To register go to www.privatedutyhomecare.org.
Excellence: you first have to know what it is.
You do know it when you see it or experience it. A dining experience is enhanced by the service. Given the food, the reason for being there, has to also be good, but the excellence comes with how that food is served, and how the wait staff makes you feel- special? Or just like another diner?
Searching for solutions on line is no different. In shopping for a home care solution for a mother, the basics must be present. For home care it is the services, explained clearly and in a layman’s language, and location(s) served. Also good for home care is some personal information about the agency staff, in particular where does the buck stop? Is that person one who drives the staff towards excellence? A concerned adult child is looking for some assurance that her mother will be cared for in a loving and safe manner. So, the website as the adult child’s first encounter with the world of home care must relate something personal about the agency and its management. (more…)
Pretty darn good at internet marketing!
corecubed specialized in Internet marketing, but it took a strategic corecubed team retreat this past week for us all (except one) to agree upon that. Since 1998 we have been building websites, using search engine marketing strategy, and helping clients grow their businesses using the internet. So, this morning, I went to Wikipedia to see what the thoughts were on internet marketing, and here is what I found. Should be no surprise that Wikipedia says that internet marketing is “also referred to as i-marketing, web-marketing, online-marketing or e-Marketing,” and “is the marketing of products or services over the Internet.”
Wikipedia goes on to say that “The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.”
And, it was if we wrote this about our company, since Wikipedia continues to explain that “Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.” (more…)
What is eye catching about a Fishcar?
Well in a word, almost everything. The Kentucky Museum of Art and Craft held its 9th annual art car weekend starting this past Friday. If you have never attended an art car event, it is really something to behold. Artists take free reign with decorating their cars from tasteful to ridiculous to sublime. The car that got the most attention this year (and for good reason) was the fish car. You would really have to see it to believe it, as it is a car with lobsters, fish and sharks, all moving and singing, led by a singing bass standing up at a microphone and a lobster conductor waiving a wand to the tune of the music.
Fishcar Lobster Conductor
WomenEntrepreneur.com August 3, 2010
Value innovation occurs when a company implements a strategy that decreases costs, eliminates competing factors and offers something new the market has never seen. This strategy from Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne results in what the authors call a “blue ocean.” Those who operate traditionally, fighting and drawing blood by competing on cost and factors that already exist, are in a “red ocean.” These competitors are required to totally rework their thinking just to keep up with the innovator. The concept of creating products using the blue ocean strategy changed the way I conduct my business, and I believe it will change yours.
Read the complete article here.
