Merrily Orsini's Thought Leadership

Boost Your Google Juice

Continuing to share my research when interactive marketing was just in the beginnings, and relating it to social media today, I am taking excerpts from Robert Scoble and Shel Israel, “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.

I just love the term “Google juice”, and they have many things to say about how blogging links boost your Google juice.  Again, this also now applies to social media, a phenomena that was not present in 2006 when they wrote the book.  In fact, nothing boosts your search engine’s standing better, they said.  Neither a press release or a full page ad in the NY Times will boost your search engine rankings as much as regularly updated blogs. The shortest, cheapest, fastest and easiest route to prominent Google rankings is to blog. Note that this is still a great way to get Google rankings, but we now recommend using WordPress as the tool in which to design your website so you have the benefits of search engine friendly text and format, plus a ready to go built in blog. And that technology is affordable. Take a short web questionnaire to see costs.

Some reasons to blog (also now works with reaons to use social media IF YOUR WEBSITE IS UPDATED, ATTRACTIVE AND INTERACTIVE:

  1. Blogging gets good ink and a lot of it, so it has to be good for attracting and retaining customers.
  2. Blogging’s advantage as a recruiting tool.
  3. The most important aspect of the blog is that it’s conversational.  Phones, faxes, email, SMS, and IM all extend the conversation through online forums, bulletin boards and chat rooms.  But none of them lets one person converse with many people of multiple locations from any point where she or he has a computer internet access; not until blogging.
  4. Collectively, there is compelling evidence of communication’s revolution is underway, moving from a controlled one-way model to a decentralized interactive one.  Businesses need to join the conversations because they build trust.
  5. Because blogs are also the lowest cost communications channel, you can reach thousands, perhaps millions of people, for an investment of a few cents and some personal time.
  6. Blogs are infinitely more efficient than any other corporate communications medium.

Blogging’s Six Pillars:  The six key differences between blogging and communications channels; you can find one of them elsewhere but not all:

  1. Publishable – anyone can publish a blog.  You can do it cheaply and post often.  Each posting is instantly available worldwide.
  2. Findable – through search engines, people will find blogs by subject, by author or both.  The more you post, the more findable you become.
  3. Social – the blogosphere is one big conversation.  Interesting, topical conversations move from site to site linking to each other.  Through blogs, people with shared interests build friendships unrestricted by geographic area.
  4. Viral – information often spreads faster through blogs than via a news service.  No form of viral marketing matches the speed and efficiency of a blog.
  5. Syndicatable – by clicking on an icon, you can get free home delivery of RSS enabled blogs.  RSS lets you know when a blog you subscribe to is updated, saving you search time.  This process is considerably more efficient than the last generation method of visiting one page of one web site at a time, looking for changes.
  6. Linkable – because each blog can link to all others, every blogger has access to millions of other bloggers.

Blogging lets you listen to what people are saying about your product, company or category and gives the opportunity to respond.

“Word of mouth on steroids” (blogging)  builds credibility, enthusiasm and customer evangelism. The same can be said for using social media.

So step 1 is to take a hard look at your website and see if it needs updating, redoing. Then step 2 is to take some action today.

Continuing to share my research when interactive marketing was just in the beginnings, and relating it to social media today, I am taking excerpts from Robert Scoble and Shel Israel, “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. I love the term “Google juice”, and they have many things to say aboout how blogging links boost your Google juice.  Again, this also now applies to social media, a phenomen that was not present in 2006 when they wrote the book. In fact, nothing boosts your search engine’s standing better, they said.  Neither a press release or a full page ad in the NY Times will boost your search engine rankings as much as regularly updated blogs. The shortest, cheapest, fastest and easiest route to prominent Google rankings is to blog.
Blogging gets good ink and a lot of it, so it has to be good for attracting and retaining customers.
Blogging’s advantage as a recruiting tool.

The most important aspect of the blog is that it’s conversational.  Phones, faxes, email, SMS, and IM all extend the conversation through online forums, bulletin boards and chat rooms.  But none of them lets one person converse with many people of multiple locations from any point where she or he has a computer internet access; not until blogging.
Collectively, there is compelling evidence of communication’s revolution is underway, moving from a controlled one-way model to a decentralized interactive one.  Businesses need to join the conversations because they build trust.
Because blogs are also the lowest cost communications channel, you can reach thousands, perhaps millions of people, for an investment of a few cents and some personal time.
Blogs are infinitely more efficient than any other corporate communications medium.

Blogging’s Six Pillars:  The six key differences between blogging and communications channels; you can find one of them elsewhere but not all:
1. Publishable – anyone can publish a blog.  You can do it cheaply and post often.  Each posting is instantly available worldwide.
2. Findable – through search engines, people will find blogs by subject, by author or both.  The more you post, the more findable you become.
3. Social – the blogosphere is one big conversation.  Interesting, topical conversations move from site to site linking to each other.  Through blogs, people with shared interests build friendships unrestricted by geographic area.
4. Viral – information often spreads faster through blogs than via a news service.  No form of viral marketing matches the speed and efficiency of a blog.
5. Syndicatable – by clicking on an icon, you can get free home delivery of RSS enabled blogs.  RSS lets you know when a blog you subscribe to is updated, saving you search time.  This process is considerably more efficient than the last generation method of visiting one page of one web site at a time, looking for changes.
Linkable – because each blog can link to all others, every blogger has access to millions of other bloggers.
Blogging lets you listen to what people are saying about your product, company or category and gives the opportunity to respond.
“Word of mouth on steroids” (blogging)  builds credibility, enthusiasm and customer evangelism.