Merrily Orsini's Thought Leadership

A Window of Opportunity: Open it!

“A window of opportunity won’t open itself. ” Now that is a thought for the day. A product or service, no matter how good, also must be placed in front of those who need it or who could benefit from it.

Understanding who needs to know and how best to get to them are key to spreading the word effectively about a product or service. Right now, in today’s world, one of the best, most universal ways to reach targets is through the Internet. Whether by a website or social networking, the key is first getting attention and then keeping it. And lastly it is in converting those who are interested into buying.

There are many distracters and much noise out there vying for attention. There are also many opportunities, but, alas, that window of opportunity simply will not open itself.

What are you going to do today to see just how you can open that window? For some deeper thoughts on a global opportunity, think on the video below.