Merrily Orsini's Thought Leadership

Happy Anniversary Mt. St. Helens

It was May 18th 1980 when Mt. St. Helens blew its top. A friend of mine living in Portland on a houseboat at the time looked up to see a topless mountain where there once had been a pointed top.  The power of nature, once again, proved to be beyond imagination.

There is a power in marketing that is really beyond imagination, but many do not understand it, nor take the time to really internalize what it means. Branding is the essence of blow your top off marketing. However, branding takes strategy, time, patience, measurement, and perseverance.  It is not a quick fix to a dying business.

Introspection is the first step. Think about, study, and figure out exactly what your service differentiation (brand) really is. Do you pride yourself on being customer-friendly? If so, does everything you do—from the FAQ on your Web site to the length of time a caller spends on hold when inquiring on the phone—support this image? If not, revisit the essence of your service’s branding.  As a reminder, here is what “branding” means. Branding is the perception of your business that is created at every point of contact with the public.

Our MOST program provides the opportunity for an agency to reinforce a brand image that is knowledgeable, helpful, resourceful and caring. Everything we do in that program is geared towards enhancing the home care agency brand, and, because we know the power of branding, we continue to help our home care clients succeed in this increasingly competitive world.

Have a good day today, and think about how much better it would be if you subscribed to the theory of using blow your top off marketing.