Archive for May, 2010
Character and Responsibility Determine Success
This statement, which is has inherent in it an acronym for CARDS is one of the messages that Coach Charlie Strong, U of L’s new football coach brought to a luncheon speech at the downtown Louisville Rotary Club yesterday. He uses lots of ways to motivate and inspire his new team. Character and Responsibility Determine Success is just one of those.
Ranked last in the conference, Coach Strong is undaunted about his new team’s capabilities. He has put together a great coaching staff, covering all the bases, and he has put effort into recruitment snaring 4 out of the top 5 graduating high school football players in Louisville. So, for a man who is used to being ranked first, he just sees this as one hurdle that he can easily get over, and over which he has some control.
And he is focusing on education. 39 of the team’s players made over a 3.0 this last semester after some strict rules went into place about class attendance and grades equating to playing on this soon to be memorable team.
Enthusiasm, focus, dedication and drive seem to be components that Coach Strong brings with him. What a pleasure it is to experience positive and uplifting moments and to hear good news about predictions for the future. Coach Strong got two standing ovations from the mostly business crowd, and if he is as successful on the field as he is in front of an audience, then watch out Big East as those CARDS are coming back.
“Truly Remarkable” is the key
A great marketer once said, “In selling a product or service, nothing matters unless the product or service is truly remarkable.” And I have to tout our MOST program as it is truly remarkable. Some targeted marketing is just to get immediate attention. The MOST program is a resource library full of educational materials for those seeking to find care for a frail elderly person, or to find information on how to find care, or to find information on questions commonly asked about care. Thus, the marketing impact builds and grows the longer an agency is a member.
By offering a Web-based library full of operational, sales, marketing, recruitment and retention materials, targeted to home care, the MOST program members have access to highly professionally designed marketing and related collateral material as well as a team that implements the external communication of the material: we send our a monthly eNewsletter and update a member’s Web site with resources, links, and downloads. (more…)
24 Hours To Go Until You Can See How Easy It Is To Sell Private Duty Services To Retirement Communities!
Are you seeking ways to increase your revenue without having to hire more people? Would you make a small investment if it meant you could tap into tens of thousands of dollars in revenue? In 24 hours, you can find out how!
Our new Private Duty Manual for Retirement Communities teaches you how to tap into this new revenue stream with ease. To demonstrate how, join us for our free Webinar which covers content from the Turnkey Program Manual of Operations, Forms and Marketing Materials, now offered for sale on www.markethomecare.com/retirement.
- When: Wednesday, May 19th at 11am Eastern
- Where: Your Computer!
- Register: https://www2.gotomeeting.com/register/139503563
As a joint effort between Barth Holohan, MSW, MBA and Merrily Orsini, MSSW, two home care industry experts, you will be able to immediately begin earning revenue without having to invest much of your precious time. This turnkey manual of operations makes the service delivery easy to implement. Based on actual working partnerships between a private duty agency and retirement communities, this manual is a complete how-to with forms and materials developed.
On our free Webinar you will see how the manual easily guides you to:
- select the right retirement facility to make the offer of services
- make it work from an internal process
- learn the nuances of how retirement communities market to clients and potential customers
You will hear feedback we have received from agencies who have already purchased the manual as well as from co-founder Barth Holohan on how he implemented this for his home care agency.
This could be the most valuable hour of time you have invested in a long time! You still have 24 hours to register!
Happy Anniversary Mt. St. Helens
It was May 18th 1980 when Mt. St. Helens blew its top. A friend of mine living in Portland on a houseboat at the time looked up to see a topless mountain where there once had been a pointed top. The power of nature, once again, proved to be beyond imagination.
There is a power in marketing that is really beyond imagination, but many do not understand it, nor take the time to really internalize what it means. Branding is the essence of blow your top off marketing. However, branding takes strategy, time, patience, measurement, and perseverance. It is not a quick fix to a dying business.
Introspection is the first step. Think about, study, and figure out exactly what your service differentiation (brand) really is. Do you pride yourself on being customer-friendly? If so, does everything you do—from the FAQ on your Web site to the length of time a caller spends on hold when inquiring on the phone—support this image? If not, revisit the essence of your service’s branding. As a reminder, here is what “branding” means. Branding is the perception of your business that is created at every point of contact with the public.
Our MOST program provides the opportunity for an agency to reinforce a brand image that is knowledgeable, helpful, resourceful and caring. Everything we do in that program is geared towards enhancing the home care agency brand, and, because we know the power of branding, we continue to help our home care clients succeed in this increasingly competitive world.
Have a good day today, and think about how much better it would be if you subscribed to the theory of using blow your top off marketing.
