Merrily Orsini's Thought Leadership

New Revenue Opportunity for Home Care Agencies – Product Announcement Alert!

New Revenue Opportunity Available for Home Care Agencies Via Innovative Services to Retirement Communities

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Louisville, KY – April 27, 2010 – Award winning entrepreneur and home care marketing expert, Merrily Orsini, MSSW, today announced the launch of a product that promises to open a potentially lucrative revenue opportunity for established home care agencies.  In a strategic alliance with Barth Holohan of Continuum, the duo has created a how-to manual for private duty home care agencies to provide services to retirement community residents, thus avoiding a move to a higher level of care.

Dubbed the “Private Duty Services to Retirement Communities: A Turnkey Program Manual of Operations, Forms and Marketing Materials” and based on actual working partnerships between Continuum in St. Louis, MO, a private duty agency and retirement communities, the newly released manual is a complete how-to with customizable forms, procedures and developed materials, providing agencies with everything needed to begin offering services to retirement communities as well as material for the communities to market the services to their residents and families.

“An established private duty agency has a largely untapped opportunity to deliver services to retirement communities, creating another revenue stream for an existing work force.  In an increasingly competitive marketplace, home care agencies need to be able to offer flexible services and provide something that the agency down the street does not.  The new “Private Duty Services to Retirement Communities: A Turnkey Program Manual of Operations, Forms and Marketing Materials” does just that,” commented Merrily Orsini, MSSW and founder of home care marketing agency, corecubed.

With this turnkey manual of operations, Orsini and Holohan guide agencies through the set-up process and provide the tools to make the process of offering services to retirement communities easy to understand and implement, saving agencies valuable time to market.

“Partnering with a retirement or assisted living community provides a way to gain ‘easier’ hours and add an ongoing revenue opportunity.  Avoiding all the costly mistakes of creating a program, an established private duty agency can use this manual to help start and run a successful offering of private duty services to retirement communities,” continued Orsini.

Features of the “Private Duty Services to Retirement Communities: A Turnkey Program Manual of Operations, Forms and Marketing Materials” include:

  • How to select the right retirement facility to make an offer of private duty services
  • How to make the staffing in the community work from an internal process
  • Specifics to give to the retirement community to market the service to its clients and potential customers
  • All the forms needed to start and maintain this new revenue stream
  • All the processes needed to start growing a base of extra billable hours

Pricing for the manual starts at $1,999.00 with the option of adding training webinars and one-on-one consulting.  For additional product and pricing information, please visit www.markethomecare.com/retirement.  A webinar will also be offered on 4/29 at 4pm Eastern, providing an inside look at the manual. To register for the webinar, visit https://www2.gotomeeting.com/register/795625987.

Barth Holohan, MBA, MSW, of Continuum in St. Louis has shared his 8 years of expertise on developing these programs, and Merrily Orsini, MSSW of corecubed and a private duty home care expert, have put it all together in a manual that is easy to use and can jump start an agency’s offerings to local retirement communities.

About corecubed
corecubed provides interactive marketing communications services, with an industry specialization in private duty home care, Medicare Certified, geriatric care management. corecubed uses marketing, social media, design and public relations for agencies seeking to grow their business and establish a positive reputation through focused communications efforts. Further information can be found on the Web at www.corecubed.com, www.most4yourmarketing.com, www.markethomecare.com or by calling 800-370-6580.

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