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Archive for April, 2010

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Apr 27 2010

New Revenue Opportunity for Home Care Agencies – Product Announcement Alert!

New Revenue Opportunity Available for Home Care Agencies Via Innovative Services to Retirement Communities

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Louisville, KY – April 27, 2010 – Award winning entrepreneur and home care marketing expert, Merrily Orsini, MSSW, today announced the launch of a product that promises to open a potentially lucrative revenue opportunity for established home care agencies.  In a strategic alliance with Barth Holohan of Continuum, the duo has created a how-to manual for private duty home care agencies to provide services to retirement community residents, thus avoiding a move to a higher level of care. (more…)

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Apr 27 2010

Add an Additional Revenue Stream

It is not every day that a business gets the opportunity to add an additional revenue stream to an existing service line, with not that much effort. Developing a new way to provide a service takes time, energy, expertise and persistence. Barth Holohan, a long time corecubed client, has developed a successful model of providing private duty home care services to retirement facilities in St. Louis. So successful, in fact, that he is sharing this process with others through a turnkey manual offering operations, customizable forms and marketing materials that is truly a how-to guide for providing private duty services to retirement communities.

Barth came to me with the idea that corecubed could use our organizational and design expertise to work with him to bring this manual to market. We have done just that, and it is now available for sale on www.markethomecare.com.

If you have an established private duty agency, you can purchase this manual and have a new revenue stream up and running in no time.

Barth is going to discuss this online at a Webinar this Thursday, April 29 at 4 PM Eastern time. You can register online here: https://www2.gotomeeting.com/register/795625987. (more…)

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Apr 22 2010

Marketing Surprise

When determining what exactly it is that a product or service means to the consumer, marketers often come up with benefits as opposed to features. Home care, for instance, provides peace of mind, or safety and security, although the actual service is a caregiver IN the home. Coca-Cola just came up with a marketing strategy to prove that Coke brings happiness. Watch this video to see how one marketing tactic IS delivering just that.

(more…)

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Apr 15 2010

One Team. One Plan. One Goal.

Business lessons learned today came eagerly from Ken Minielly, plant manager of Ford Motor Co.’s Louisville Assembly Plant, who spoke at the Louisville Downtown Rotary Club. He said that the Ford workers are almost giddy over their recent successes. How wonderful for Ford and for the economy. Minielly credited much of Ford’s success to Alan Mulally. Specifically he pulled out the ONE Ford mission: ONE TEAM. ONE PLAN, ONE GOAL. He still carries this laminated card in his pocket. What struck me as universal in application was the Plan and the simplicity of its 4 elements: Aggressively restructure to operate profitably at the current demand and changing model mix. Accelerate development of new products our customers want and value. Finance our plan and improve our balance sheet. Work together effectively as one team.

The rest, as we say, is history.

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Apr 12 2010

Ky Springtime: Ripe for Growing

BAD gardening joke. Very bad. This weekend I spent the entire daylight hours basking in the warmth of the KY springtime and planting my new raised flower bed with colorful perennials. The result of ice storms recently is that my garden is graced with some unexpected sunshine, so I had a raised bed added to my yard so I could have some plants that thrived in sun and not shade. The joke is that the soil (supposedly top soil for which I paid a premium) is really clay-hard blue clay the likes of which one makes bricks or vessels, but not likely to grow anything at all. If I had had a potter’s wheel I could have been creative in the garden. (more…)

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