Merrily Orsini's Thought Leadership

Join the Social Media Chorus

If you run a home health agency today, you need to read the April 2010 Home Health Care Management and Practice article, “Social Media: How Home Health Care Agencies Can Join the Chorus of Empowered Voices” written by Merrily Orsini, MSSW. Yes, I know that is me, but this is not shameless self promotion, rather it is a call to action written in a compelling, research verified mode, and really is an article that should make you stand up and take notice. Sage Publications offers the article for sale, and at $32 for a one day pass, you should know that it will be well worth your money. 

Access their Web site here:

http://hhc.sagepub.com/current.dtl

Some highlights of the article:
“One of the most common – and most costly – mistakes business owners are making today is to underestimate the power of social media or to think that it doesn’t apply to their business.”

“Who would have predicted that viewers of the U.S. Presidential Debates would upload their questions as videos to YouTube to be televised to millions and asked of the candidates themselves? Who would have thought that Twitter – a farcically-named Web portal that acts as today’s telegraph, limiting users to messages of only 140 characters – would become the vehicle for dissidents protesting the results of the Iranian Presidential election to bypass government censors and report on the chaos and violence taking place in their country? And U.S. President Barack Obama’s election is often credited to his campaign’s ability to harness the power of Facebook and online support.”

“In his book, Social Media Marketing: An Hour a Day, author Dave Evans provides this all-inclusive definition of social media.

“Social media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between anchors, people and peers. Social media uses the “wisdom of the crowds” to connect information in a collaborative manner. Social media can take many forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video.”
Evans, Dave. Social Media Marketing: An Hour a Day. Indianapolis: Wiley Publishing Inc; 2008. Pg. 33, 35.”

Identifying and addressing objections covers privacy issues and control of content.  Plus there is a section specific to health care applications.

corecubed is an active player in social media and has been for several years. We create blogs for clients, design and maintain Web sites or design them for our clients to maintain themselves, assist with setting up FaceBook and Twitter and LinkedIn accounts. We even help our clients populate social media activities.