Archive for March, 2010
Marketing Lessons from 21C
21c Museum Hotel is in Louisville, KY, and was recently voted the #1 hotel in America by Condé Nast Traveler’s Readers’ Choice Awards. Last night to celebrate a birthday my husband and I booked a room and made reservations for dinner at Proof on Main, their culinary masterpiece of a restaurant. A Friday night in Louisville, and we chose to dine late because we also had tickets to the Humana Festival of New American Plays’ Heist which was being performed at 21c at 11 PM. The bar and restaurant were filled to capacity with a mix of urban, local and international patrons. And that capacity seating lasted until way past normal Louisville dining times. So, in this time of economic uncertainly, there was no lack of money changing hands downtown last night. Someone is doing something right in what was being sold and how it was marketed. (more…)
The Silver Bullet Exists
Everyone is always looking for that silver bullet. That one thing they could do differently, better, faster or cheaper to gain market share. And, sometimes it does appear that the silver bullet has been found, but, more than likely, it is simply the result of some good strategy and following the basic marketing tenets that bring success. (more…)
Marketing AND Sales: Together is Better
In home care the word “marketing” often means a person who performs the direct sales for the agency. And being a good sales person, is indeed, an incredible talent. Knowing how to sell, however, is vastly different from creating a strategy from which TO sell.
Marketing strategy starts with some basics, and the most basic is branding. Then messaging. Defining targets that are most receptive to the sale, and then creating a process to inform and communicate to all so the potential to MAKE the sale is spread across a wider and wider (although targeted) audience. (more…)
