Archive for January, 2010
Everything you wondered about home care marketing & were afraid to ask!
Growing a home care agency is a busy, challenging task. Many times agency owners have come from other industries or are simply focused on providing good care. Marketing in the home care world is different. Period. If you have questions about what it takes to succeed or are looking for expert marketing tips, I invite you to first go online, purchase and listen to the three part series of webinars, geared to touch on all the hot marketing topics for today’s home care agency.
Social Media Marketing for Health Care
It’s cliché to say that social media has revolutionized the way agencies reach clients-marketing. It’s more accurate to say that it quietly snuck up behind traditional old school marketers, whopped them in the head, turned their universe inside out and then sent them a tweet about it.
In fact, social media – that is, interactive networking Web sites such as Facebook, Twitter, MySpace, Flikr and Linkedin – may someday be seen as one of the most innovative marketing tools ever to come out of the early 21st century. Make no mistake: It’s not an automatic guarantee of marketing success, (and as we learned from the dot com bust of the 1990s, neither is an online presence) but – in moderation and wielded skillfully – it can be a valuable asset. (more…)
B-O-L-O-G-N-A
Happy New Year! Hopefully you and your family enjoyed happy holidays over the past two weeks. Take some time in January to look back and evaluate both the successes and the shortcomings your company experienced in 2009. Now’s the perfect time to stop, take stock and make adjustments so that 2010 brings even greater prestige and prosperity to your business.
In keeping with my last sharing of classic TV marketing campaigns, I am bringing you Part II of the list. Enjoy the humor, the creativity and the bizarre inspiration that brought you these successful commercials from the past. And start thinking today of how you are going to reach your target market in 2010 and let corecubed be a part of the process! (more…)
