Merrily Orsini's Thought Leadership

B-O-L-O-G-N-A

Happy New Year! Hopefully you and your family enjoyed happy holidays over the past two weeks. Take some time in January to look back and evaluate both the successes and the shortcomings your company experienced in 2009. Now’s the perfect time to stop, take stock and make adjustments so that 2010 brings even greater prestige and prosperity to your business.

In keeping with my last sharing of classic TV marketing campaigns, I am bringing you Part II of the list. Enjoy the humor, the creativity and the bizarre inspiration that brought you these successful commercials from the past. And start thinking today of how you are going to reach your target market in 2010 and let corecubed be a part of the process!
 
B-O-L-O-G-N-A: “My bologna has a first name. It’s O-S-C-A-R.”

After all, children are likely to be the top consumers of bologna. Why shouldn’t its spokesperson be a child? These ads get points for their cute factor. This one began that long-lived American jingle that promoted Oscar Mayer bologna.

Pepsi does the Moonwalk: a perfect example of a high-profile company using a high-profile celebrity spokesperson to shape its message.

Chihuahua runs for the border. Nothing said “cute” like the tiny but cuddly Taco Bell Chihuahua. Constantly chanting the mantra, “Yo quiero Taco Bell,” this unnamed pet garnered such popularity among American consumers that Taco Bell Chihuahua toys were even developed. On the down side, some Latin American lobby groups viewed the ads as racist, and Taco Bell eventually dropped the mascot. But not before LOADS of tacos were sold! 

Well, we certainly hope you’ve enjoyed our trip down memory lane. And we know that we can certainly learn from the past. But, the past is the past and the future is bright and clear! Whether you’re looking to take the plunge into social media, redo or do a Web site or have your marketing campaign created from scratch, corecubed stands as your devoted partner into the next year and beyond.