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Archive for January, 2010

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Jan 28 2010

Straight from PDHCA

Thanks to Ken Accardi, CTO of Ankota, Inc. here is some video straight from the highly successful 5th Annual PDHCA Leadership Summit this week in Phoenix, AZ.

Enjoy! And thanks, Ken!

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Jan 28 2010

Choose the right metrics for ROI

Yesterday’s Webinar was a successful one, with more than 50% of attendees who signed up actually attending, and, better than that, their attention was captured for the entire Webinar. The only way corecubed “advertised” that Webinar was through Social Media.
So, we can measure by results that our social media ROI was a success for that Webinar.

I suggest that there are several ways to gauge the ROI of social media. The first is to focus on the number of relevant followers not just followers per se. (more…)

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Jan 26 2010

Wondering What It Takes To Start A Non-Medical Home Care Business?

The senior care industry is on the rise, as the first wave of Baby Boomers leading the “Silver Tsunami” will hit 65 in 2011. With life expectancies longer than even a generation ago, the number of people in the US aged 65 or older is expected to be 71 million by 2030 – more than twice what is was in 2000. Now is the perfect time to capitalize on this trend by starting or buying a non-medical home care business.

Entrepreneurs interested in claiming a stake in the growing elder care industry will likely have questions: “Where do I start?” “What are the costs associated with starting a business?” “Am I the right person to have a business?” “What tools do I need?” “How do I go about marketing my business?” “What procedures, forms or resources are available for my new business?”

Listen to my FREE Webinar archived on www.MarketHomeCare.com and find out the answers to many of the questions you may have about starting and running a successful non-medical home care agency. Then browse around on the site to see all the tools we offer to assist you in starting and running and growing a profitable agency. (more…)

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Jan 24 2010

Forget ROI in regards to social media?

“Forget ROI in regards to social media. Look instead at what your company stands to lose by not being there,”  writes Don McCauley in an article for EzineArticles.com.

So how can you measure social media ROI? Understand that some benefits of social media will be intangible. It’s not always easy to put a dollars-and-cents figure on social media returns. (more…)

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Jan 21 2010

Measuring marketing bang for the social media buck

How much is a tweet worth?

It’s a legitimate question. Much has been made recently of the supposed power of social media marketing. As experts declare social media to be the new chessboard where all the best branding moves are made, marketers are rushing to their keyboards to post Facebook statuses and tweet to their hearts’ content.

Click here to see this dynamite video on the real value of social media marketing, done right.

Most people want to know what is the return on investment with Social Media as a marketing tactic? (more…)

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