Thanks to Ken Accardi, CTO of Ankota, Inc. here is some video straight from the highly successful 5th Annual PDHCA Leadership Summit this week in Phoenix, AZ.

Enjoy! And thanks, Ken!

Yesterday’s Webinar was a successful one, with more than 50% of attendees who signed up actually attending, and, better than that, their attention was captured for the entire Webinar. The only way corecubed “advertised” that Webinar was through Social Media.
So, we can measure by results that our social media ROI was a success for that Webinar.

I suggest that there are several ways to gauge the ROI of social media. The first is to focus on the number of relevant followers not just followers per se. Interested? Read more now. »

The senior care industry is on the rise, as the first wave of Baby Boomers leading the “Silver Tsunami” will hit 65 in 2011. With life expectancies longer than even a generation ago, the number of people in the US aged 65 or older is expected to be 71 million by 2030 – more than twice what is was in 2000. Now is the perfect time to capitalize on this trend by starting or buying a non-medical home care business.

Entrepreneurs interested in claiming a stake in the growing elder care industry will likely have questions: “Where do I start?” “What are the costs associated with starting a business?” “Am I the right person to have a business?” “What tools do I need?” “How do I go about marketing my business?” “What procedures, forms or resources are available for my new business?”

Plan now to attend my FREE Webinar on Monday, February 15, 2010, from 4 to 5 pm EST, and find out the answers to many of the questions you may have about starting and running a successful home care agency. Interested? Read more now. »

“Forget ROI in regards to social media. Look instead at what your company stands to lose by not being there,”  writes Don McCauley in an article for EzineArticles.com.

So how can you measure social media ROI? Understand that some benefits of social media will be intangible. It’s not always easy to put a dollars-and-cents figure on social media returns. Interested? Read more now. »

Conference Dates June 29 – July 1, 2010   

Merrily Orsini to speak  Tuesday June 29^th 11:00AM – 12:30PM

Royal Sonesta

Boston, MA

How much is a tweet worth?

It’s a legitimate question. Much has been made recently of the supposed power of social media marketing. As experts declare social media to be the new chessboard where all the best branding moves are made, marketers are rushing to their keyboards to post Facebook statuses and tweet to their hearts’ content.

Click here to see this dynamite video on the real value of social media marketing, done right.

Most people want to know what is the return on investment with Social Media as a marketing tactic? Interested? Read more now. »

May 11th & 12th, 2010

Indianapolis, Indiana

Merrily Orsini Presents 3 sessions on Private Duty/Private Pay:

Striving for Excellence in Home Care: An Operational Overview

External Marketing: Reaching Out to Get Clients and Referrals

Internal Marketing: Finding the Best Caregivers

Watch for updated information:

https://m360.iahhc.org/event.aspx?eventID=11518&instance=0

Growing a home care agency is a busy, challenging task.  Many times agency owners have come from other industries or are simply focused on providing good care.  Marketing in the home care world is different. Period.  If you have questions about what it takes to succeed or are looking for expert marketing tips, I invite you to attend my Marketing 101 webinar in February.  I’m starting a series of webinars, geared to touch on all the hot marketing topics for today’s home care agency. This is the first in the series.  Best of all, its FREE!

Interested? Read more now. »

It’s cliché to say that social media has revolutionized the way agencies reach clients-marketing. It’s more accurate to say that it quietly snuck up behind traditional old school marketers, whopped them in the head, turned their universe inside out and then sent them a tweet about it.

In fact, social media – that is, interactive networking Web sites such as Facebook, Twitter, MySpace, Flikr and Linkedin – may someday be seen as one of the most innovative marketing tools ever to come out of the early 21st century. Make no mistake: It’s not an automatic guarantee of marketing success, (and as we learned from the dot com bust of the 1990s, neither is an online presence) but – in moderation and wielded skillfully – it can be a valuable asset. Interested? Read more now. »

May 6 & 7  2010  South Portland, ME

Merrily Orsini Presents “Marketing 2010: Moving Forward-Staying Current-Interacting”

May 6, 2010, 10:30-12 noon

Marriott Portland Sable Oaks

http://www.homecarenh.org/events/workshops.php